๐Ÿ“ข New Earnings In! ๐Ÿ”

FTDR (2025 - Q2)

Release Date: Aug 05, 2025

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Stock Data provided by Financial Modeling Prep

Current Financial Performance

Frontdoor Q2 2025 Financial Highlights

$617 million
Revenue
+14%
$111 million
Net Income
+21%
$199 million
Adjusted EBITDA
+26%
58%
Gross Margin

Key Financial Metrics

EPS (GAAP)

$1.48
26%

Adjusted EPS

$1.63
28%

Free Cash Flow H1 2025

$237 million
44%

Cash Balance

$562 million

Share Repurchases YTD

$150 million

Period Comparison Analysis

Revenue

$617 million
Current
Previous:$542 million
13.8% YoY

Net Income

$111 million
Current
Previous:$92 million
20.7% YoY

Adjusted EBITDA

$199 million
Current
Previous:$158 million
25.9% YoY

Gross Margin

58%
Current
Previous:56%
3.6% YoY

EPS (GAAP)

$1.48
Current
Previous:$0.49
202% QoQ

Adjusted EPS

$1.63
Current
Previous:$0.64
154.7% QoQ

Free Cash Flow

$237 million
Current
Previous:$117 million
102.6% YoY

Earnings Performance & Analysis

Preferred Contractor Utilization

84%

Retention Rate

78.3%

Member Growth DTC Organic

9%

2-10 Synergies 2025

$15 million

HVAC Program Revenue 2025

$120 million
38%

Financial Health & Ratios

Key Financial Ratios

32%
Adjusted EBITDA Margin
~1.5x
Net Leverage Ratio
24%
Effective Tax Rate
$35 million
Capital Expenditure Outlook

Financial Guidance & Outlook

Q3 Revenue Guidance

$605M - $615M

13% growth YoY

Q3 Adjusted EBITDA Guidance

$180M - $190M

12% growth YoY

2025 Revenue Outlook

$2.055B - $2.075B

2025 Adjusted EBITDA Outlook

$530M - $550M

Full Year Share Repurchase Target

$250 million

Surprises

Revenue Growth

+14%

$617 million

Revenue increased 14% year-over-year to $617 million in the second quarter.

Gross Margin Improvement

58%

Second quarter gross margin improved by 130 basis points to 58%.

Net Income Growth

+21%

$111 million

Net income grew 21% to $111 million in the second quarter.

Adjusted EBITDA Growth

+26%

$199 million

Adjusted EBITDA grew 26% to $199 million in the second quarter.

Free Cash Flow Increase

+44%

$237 million

Free cash flow increased 44% to $237 million in the first half of 2025.

2-10 Acquisition Synergies

$15 million

Synergies from the 2-10 acquisition increased from $10 million to $15 million for 2025, ahead of schedule.

Impact Quotes

Our second quarter highlights include, revenue increased 14% year-over-year to $617 million. Excellent operational execution contributed to a second quarter gross margin of 58%, a 130 basis point improvement over prior year.

For the second quarter, net income grew 21% to $111 million and adjusted EBITDA grew 26% to $199 million. Adjusted EBITDA margin improved to 32%, which is up about 300 basis points and one of the highest we have ever seen.

The synergies from the 2-10 acquisition are ahead of schedule, and we now expect synergies closer to $15 million this year, up from our original estimate of $10 million.

We are partnering with best-in-class AI providers to progress our initiatives across marketing, sales and operations. We are already seeing positive results using AI.

Free cash flow of $237 million in the first half of the year, a 44% increase versus the prior year period, provides us ample liquidity and flexibility.

The inventory of unsold existing homes rose 18% year-over-year to 1.53 million, indicating a transition to a buyer's market which will be welcome news for our home warranty attach rates.

Our dynamic pricing model continues to work well, allowing us to actively increase price while maintaining strong renewal rates.

Our team is super engaged with scores well above industry benchmarks, and their efforts have put Frontdoor in its strongest financial position in our history.

Notable Topics Discussed

  • The company has improved its synergy estimate from $10 million to $15 million for 2025, driven by operational efficiencies across all functions.
  • Further, the company maintains its long-term synergy target of over $30 million by 2028, indicating confidence in continued integration benefits.
  • The HVAC upgrade program is expected to generate nearly 40% higher revenue in 2025, with a raised outlook of $120 million.
  • Introduction of a new interest-free financing option for 12 months has increased usage by 75%, significantly boosting demand.
  • Contractor participation in the program has more than doubled, and quotes to members have increased by over 40% in H1 2025.
  • Frontdoor is partnering with top AI providers to improve marketing, sales, and operations.
  • AI is being used for predictive modeling, real-time coaching, lead qualification, and streamlining support calls.
  • Early results show positive impacts, positioning AI as a key driver for future growth and efficiency.
  • Despite a 63% decline in real estate units over five years due to macro headwinds, the company has stabilized total home warranties.
  • The real estate market shows signs of transition to a buyer's market, with increased inventory and a potential boost in attach rates.
  • Operational efforts, including a dedicated real estate sales team, have contributed to strong performance in the real estate channel.
  • DTC home warranties grew organically by 9% in Q2, marking four consecutive quarters of growth.
  • Success attributed to optimized marketing, digital advertising, and a targeted discounting strategy.
  • Retention rate remains high at 78.3%, supported by member experience improvements and technology adoption.
  • The company emphasizes member engagement, preferred contractor utilization (84%), and technology enhancements like the AHS app and video chat.
  • Proactive engagement and incentives are reducing cancellations, maintaining high autopay member rates at 84%.
  • Gross profit margin increased to 58%, aided by low single-digit cost inflation and favorable weather conditions reducing service requests.
  • Operational initiatives include leveraging dynamic pricing, improving job matching, and scale purchasing power, leading to a 130 basis point margin increase.
  • Strong cash flow of $237 million in H1 2025 supports a net leverage ratio trending towards 1.5x.
  • Share repurchases of over $150 million in H1 2025, with an increased full-year target of approximately $250 million, reflecting confidence in financial position.
  • Revenue guidance increased by $25 million to $2.055-$2.075 billion, driven by strong performance in renewals and HVAC.
  • Gross margin outlook raised to 55-56%, benefiting from favorable macro conditions and internal efficiency measures.
  • Market data suggests rising inventories and a transition to a buyer's market, which could improve attach rates for home warranties.
  • Operational execution with a dedicated real estate sales team has contributed to better-than-expected real estate revenue.

Key Insights:

  • Capital expenditures outlook is approximately $35 million.
  • Effective tax rate for the full year is expected to be 24%.
  • Full year adjusted EBITDA guidance raised to between $530 million and $550 million.
  • Full year gross profit margin guidance raised to 55% to 56%, a 100 basis point increase over prior outlook.
  • Full year revenue outlook increased by $25 million to between $2.055 billion and $2.075 billion.
  • Full year SG&A expenses expected between $660 million and $670 million.
  • Member count expected to decline 1% to 3% for the year.
  • Second half adjusted EBITDA expected to be $60 million lower than first half due to seasonal adjustments and increased SG&A to drive member growth.
  • Third quarter adjusted EBITDA is projected to grow 12%, between $180 million and $190 million.
  • Third quarter revenue is expected to grow 13%, ranging between $605 million and $615 million.
  • 2-10 acquisition synergies increased from $10 million to $15 million for 2025, with adjusted purchase price EBITDA multiple below 7x.
  • AI initiatives underway across marketing, sales, and operations to improve campaign performance, real-time coaching, lead qualification, and member support.
  • Contractor participation in HVAC program more than doubled in 2023, with quotes to members up over 40% in first half of 2025.
  • Direct-to-consumer (DTC) organic home warranties grew 9% year-over-year, marking four consecutive quarters of growth.
  • Financing options for HVAC program usage increased by 75% in 2025.
  • New HVAC upgrade program revenue expected to be nearly 40% higher than last year, with a raised full year outlook to $120 million.
  • Preferred contractors performed 84% of member jobs, enhancing member experience.
  • Retention rate remained strong at 78.3%, near an all-time high despite price increases and macroeconomic challenges.
  • Technology initiatives include AHS app adoption at 14% of members and popular video chat with expert feature.
  • Three strategic priorities: grow and retain home warranty members, scale non-warranty revenue, and optimize integration of 2-10 Home Buyers Warranty.
  • Bill Cobb discussed the positive impact of AI on marketing, sales, and operations, noting early positive results.
  • Bill Cobb highlighted the challenging real estate market but expressed optimism due to rising inventory and a potential shift to a buyer's market.
  • Bill Cobb stressed the importance of associate engagement and culture, crediting the team for Frontdoor's success.
  • CEO Bill Cobb emphasized Frontdoor's strong financial and operational performance and the company's strategic priorities.
  • Jessica Ross, CFO, detailed strong revenue growth driven by volume and price increases, especially from the 2-10 acquisition.
  • Jessica Ross highlighted strong cash flow generation and disciplined capital allocation, including increased share repurchases.
  • Jessica Ross noted favorable macro environment impacts on gross margin and operational efficiencies.
  • Management remains confident in the 2-10 acquisition's long-term value and synergy targets.
  • 2-10's structural warranty business performing as expected with predictable revenue recognition over 10 to 14 years.
  • Gross margin outlook improved due to better-than-expected macro environment; previous headwinds now projected to be lower.
  • HVAC upgrade program guidance applies solely to HVAC; other product lines like water heaters are being tested but not yet included.
  • Increase in 2-10 cost synergies from $10 million to $15 million driven by operational efficiencies across functions; run rate synergies expected to exceed $30 million by 2028.
  • No claims development issues reported on 2-10 reserves.
  • Real Estate revenue strength attributed to seasonal investment and effective integration of 2-10's real estate sales team.
  • Rising housing inventory seen as a positive indicator for future home warranty attach rates, though early to confirm.
  • Contract claims costs increased slightly by $1 million in Q2; customer service and G&A costs increased due to 2-10 acquisition.
  • Dynamic pricing model allows price increases while maintaining strong renewal rates.
  • Inventory of unsold existing homes increased 18% year-over-year to 1.53 million, indicating a shift toward a buyer's market.
  • Macro environment challenges include a 63% decline in real estate home warranty units over five years due to low inventories, high home prices, and mortgage rates.
  • Marketing optimization and discounting strategies have driven record high brand awareness and member growth in the DTC channel.
  • Operational improvements include early engagement with new members and proactive cancellation reduction efforts.
  • Strong member autopay adoption at 84% supports retention and cash flow stability.
  • Adjusted EBITDA margin of 32% in Q2 is one of the highest ever recorded by the company.
  • AI applications include predictive modeling in marketing, real-time coaching in sales, and standardized member support operations.
  • Frontdoor's associate engagement scores are well above industry benchmarks, reflecting a strong company culture.
  • Frontdoor's capital allocation strategy prioritizes returning excess cash to shareholders through share repurchases, with a raised target of $250 million for 2025.
  • The 2-10 acquisition adds diversification through new home structural warranty business and cross-selling opportunities.
  • The company ended Q2 with $562 million in total cash, including $377 million unrestricted.
  • The company is focused on continuous process improvements to drive efficiency and cost savings.
  • The HVAC program's penetration is less than 2% of membership, indicating significant growth potential.
Complete Transcript:
FTDR:2025 - Q2
Operator:
Greetings, and welcome to the Frontdoor Incorporated Second Quarter 2025 Earnings Conference Call. [Operator Instructions] Please note, this conference is being recorded. I will now turn the conference over to your host, Mr. Matt Davis, Vice President of Investor Relations and Treasurer. Sir, the floor is yours. Matthew
Matthew S. Davis:
Thank you, operator. Good morning, everyone, and thank you for joining Frontdoor's Second Quarter 2025 Earnings Conference Call. Joining me today are Frontdoor's Chairman and CEO, Bill Cobb; and Frontdoor's CFO, Jessica Ross. The press release and slide presentation that will be used during today's call can be found on the Investor Relations section of Frontdoor's website, which is located at investors.frontdoorhome.com. As stated on Slide 3 of the presentation, I'd like to remind you that this call and webcast may contain forward-looking statements. These statements are subject to various risks and uncertainties, which could cause actual results to differ materially from those discussed here today. These risk factors are explained in detail in the company's filings with the SEC. Please refer to the Risk Factors section in our filings for a more detailed discussion of our forward-looking statements and the risks and uncertainties related to such statements. All forward-looking statements are made as of today, August 5, and except as required by law, the company undertakes no obligation to update any forward-looking statements, whether as a result of new information, future events or otherwise. We will also reference certain non-GAAP financial measures throughout today's call. We have included definitions of these terms and reconciliations of these non-GAAP measures to their most comparable GAAP financial measures in our press release and the appendix to the presentation in order to better assist you in understanding our financial performance. I will now turn the call over to Bill Cobb for opening comments. Bill?
William C. Cobb:
Thanks, Matt Davis, and good morning, everyone. Frontdoor continues to perform exceptionally well, and we've delivered another quarter of very strong financial results. This is the latest chapter in a continuing line of superior financial and operational performance. Our second quarter highlights include, revenue increased 14% year-over-year to $617 million. Excellent operational execution contributed to a second quarter gross margin of 58%, a 130 basis point improvement over prior year. Net income grew 21% to $111 million. Adjusted EBITDA grew 26% to $199 million. Additionally, we grew first year DTC organic home warranties by 9%. We saw continued strong non-warranty revenue driven by the new HVAC program. The synergies from the 2 2-10 acquisition are ahead of schedule, and we used strong cash flows to repurchase $150 million worth of shares year-to-date through July 31. Altogether, when we combine results from the first and second quarters, Frontdoor has had an amazing first half of the year. Now for a quick refresh on our 3 strategic priorities that are driving value for our shareholders. First, grow and retain home warranty members. That's job #1. Number two, scale revenue from our non-warranty business. This is well underway, and we are now raising our outlook for new APAC revenue for a second time this year. And number three, optimize the integration of 2-10 Home Buyers Warranty, which, as I mentioned, is ahead of schedule, and I'll address that in more detail shortly. Now to provide some very important context, I'd like to take a step back and look at the impact the macro environment has had on home warranties. As shown here, in 2020, Frontdoor had 460,000 first year real estate home warranties. But the challenge of a strong seller's market driven by low inventories, 2 million fewer existing home sales and record high home prices and mortgage rates combined to result in a 63% decline in our real estate units over the last 5 years. Today, the real estate market remains challenging. According to the latest information from the National Association of Realtors or NAR, in June 2025, existing home sales slipped 2.7% month-over-month to a seasonally adjusted annual rate of 3.93 million, among the lowest in 30 years. But there is some reason for optimism. NAR also said the inventory of unsold existing homes in June rose 18% year-over-year to 1.53 million homes or the equivalent of 4.7 months of supply. That's up from 3.5 months in January of 2025. With inventory increasing, it appears that a transition to a buyer's market is underway, which will be welcome news for our home warranty attach rates. Now moving to the direct-to-consumer channel. In spite of the pressure real estate has put on our overall ending home warranty count, the DTC channel is performing well. In the second quarter, the number of home warranties grew organically by 9% versus the prior year. This is now 4 consecutive quarters, a full year of organic home warranty growth. Our success in DTC is due to several factors. Number one, we continue to refine and optimize our marketing campaign and media strategy, leading to record high brand awareness. We are targeting current and new audiences better. We are more effective in our digital advertising, particularly when homeowners are seriously considering a purchase. Finally, our discounting strategy continues to be a proven and highly effective way to fuel member growth. Moving on, we continue to be pleased with our retention rate, even with significant price increases and the continuing macroeconomic challenges. Through the second quarter, retention stood at 78.3%, near an all-time high. While this does include a lower mix of real estate members, retention is strong because we are creating a better member experience along with continued process improvements. Now regarding the member experience, we are continuing with the heavy use of our preferred contractors who currently perform 84% of our member jobs. We are also using technology to enhance the member experience. To date, AHS app downloads are growing to 14% of members since we launched it in October and usage of the video chat with an expert feature launched in February has proven to be a big hit with our members. Under process improvements, we continue to focus on early engagement with new members. Additionally, we are taking a more aggressive approach to reducing the number of cancellations through proactive engagement and selective incentives with members who are on the fence, resulting in an improvement in our member save rate. Finally, and very importantly, members on autopay remain at a very strong 84%. So let's bring this all together. On Slide 10, this shows our total home warranties across DTC, real estate and renewal. What's most encouraging is that we have stabilized the trajectory of total home warranties. We have found our way back from the nadir of 2023. After years of macro headwinds related to real estate and inflation, our efforts are working. Through organic DTC growth, the acquisition of 2-10, continued strong renewals and the eventual return of the real estate market, we are now well positioned to grow overall home warranties. Let's now talk about our second strategic priority, scaling non-warranty revenue. Jessica will discuss our results in the broader non- warranty part of the business, but I'm going to focus now on the new HVAC program. To refresh, this program benefits our members who want to take advantage of our scale purchasing power to proactively replace their HVAC, upgrading to a system that is new, more efficient and compliant with the latest government standards. In short, this program continues to perform exceptionally well with huge upsides. We expect revenue to come in this year nearly 40% higher than last year, and we are raising our full year outlook for this program to $120 million. We have many reasons to believe this program has much more runway. Penetration is currently less than 2% of our membership, so we know there is more opportunity here. In addition to the new HVAC program being great for our members, we have done a number of things to enhance its appeal. First, we introduced a new financing option, which includes an interest-free loan for the first 12 months. In the emerging non-warranty space, giving our members the flexibility to finance large purchases without breaking their budget is leading to greater demand. As such, usage of financing is up 75% in 2025. Next, contractors are also very excited about the new HVAC program. We've more than doubled their participations in 2023. And with the onboarding, training and marketing materials we provide, contractors have helped us raise the number of quotes to members by over 40% in the first half of the year. Our third strategic priority is optimizing the integration of 2-10. As a reminder, 2-10 was a great acquisition and strategic fit because it adds a complementary home warranty business. It diversifies our revenue stream through 2-10's new home structural warranty business, and it provides significant cost synergies and cross-selling opportunities. On the synergies front, we've reduced costs faster and better than we originally estimated with additional synergies in back office, sales and marketing and service. In our estimate, we expected to derive about $10 million in synergies this year, but we now expect that to be closer to $15 million. When factoring in all of the expected synergies, the adjusted purchase price EBITDA multiple is now below 7x, underscoring the strength of this acquisition. In short, 2-10 was a great deal for us. Finally, before I turn it over to Jessica, I want to touch on what Frontdoor is doing to leverage artificial intelligence to enhance the member experience and increase operational efficiency. I'll keep this high level for competitive reasons, but we are partnering with best-in-class AI providers to progress our initiatives across the marketing, sales and operations functions. In marketing, AI is helping us to enhance campaign performance through more accurate predictive modeling, delivery of more relevant and accurate search results and smarter audience targeting. In sales, we are using AI to provide real-time coaching to agents during customer engagements as well as streamlining lead qualification and conversion. On the operations front, we are using AI to standardize and accelerate member support calls and to enhance the accuracy and timeliness of authorization. Again, this is high level, but the key takeaway is that we are already seeing positive results using AI. On that high note, I'll now turn the call over to Jessica.
Jessica P. Ross:
Thanks, Bill, and good morning, everyone. In the second quarter, Frontdoor continued to deliver outstanding financial results, underpinned by favorable external factors and focused execution across the business. This drove another exceptional quarter for gross profit margin, adjusted EBITDA and cash flows, which all helped to further improve our financial position. Let's get into the details on Slide 16. As you can see, our second quarter results built on the strong momentum we established in the first quarter. Second quarter revenue grew 14%. Net income increased 21% and adjusted EBITDA rose 26%. For the first half of 2025, our revenues grew 13% to over $1 billion. Net income increased 17% to $148 million and adjusted EBITDA grew 31% to $300 million. Now let's unpack the drivers for the second quarter, starting with revenue on Slide 17. Our second quarter revenue grew 14% year- over-year to $617 million. This was driven by a 2% increase in price and 12% growth in volume, which is primarily attributable to the 2-10 acquisition. From a channel perspective, renewal revenue increased 9% due to the benefit of the 2-10 acquisition as well as higher price realization. Our dynamic pricing model continues to work well, allowing us to actively increase price while maintaining strong renewal rates. Real Estate revenue increased 21%, primarily due to the 2-10 acquisition. Direct-to-Consumer revenue grew 12%, supported by both organic volume growth and the addition of 2-10. Higher volumes were partially offset by lower price realization due to our targeted discounting strategy to drive new member growth. And finally, Other revenue grew 63% versus the prior year period, driven by continued success in our new HVAC and Moen programs as well as the addition of 2-10's new home structural business. Let's now move down the P&L to gross profit on Slide 18. Gross profit increased 16% versus the prior year to $356 million. This increase was driven by a 130 basis point increase in gross profit margin to 58%. During the second quarter, we experienced low single-digit cost inflation on a net cost per service request basis. We also experienced a lower number of service requests per member, primarily from favorable weather in the HVAC trade. This resulted in a benefit of $5 million in the second quarter compared to the prior year period. Now moving to Slide 19. We are strengthening our operational muscle and advancing a culture of continuous process improvements to drive greater efficiency across the organization. Our sharpened focus on process improvements include leveraging dynamic pricing to increase price in a smart way while maintaining strong member retention rates, using data and technology to streamline service request assignments, improving our ability to match jobs with the right contractor the first time. We are maximizing utilization of preferred contractors with 84% of jobs assigned to them in the second quarter. And finally, we are flexing our scale and purchasing power with our suppliers and contractors, enabling an overall better cost structure. Now let's turn to the second quarter net income and adjusted EBITDA on Slide 20. For the second quarter, net income grew 21% to $111 million and adjusted EBITDA grew 26% to $199 million. Adjusted EBITDA margin improved to 32% in the second quarter, which is up about 300 basis points and one of the highest we have ever seen. This growth was mainly driven by $51 million of favorable revenue conversion, primarily from the 2-10 acquisition and higher price. Sales and marketing costs were also favorable for the quarter, primarily due to timing. We expect to allocate more marketing dollars in the third and fourth quarter to help drive member count growth. Contract claims costs were $1 million higher during the second quarter, which we discussed earlier. Customer service costs and G&A increased $2 million and $9 million, respectively, primarily due to the addition of 2-10. Next, moving to Slide 21. On a fully diluted basis, earnings per share grew 26% to $1.48 per share and adjusted earnings per share grew 28% to $1.63 per share. Now turning to Slide 22 and our statement of cash flows. Starting on the left, net cash provided from operating activities was $251 million for the first half due to exceptionally strong earnings and positive working capital. Net cash provided from investing activities was $42 million and was primarily comprised of sales of marketable securities, partially offset by capital expenditures related to technology projects. Net cash used for financing activities was $153 million and was primarily comprised of $134 million of share repurchases as well as $14 million of scheduled debt payments. We ended the second quarter with a total cash balance of $562 million. This was comprised of $185 million of restricted cash and $377 million of unrestricted cash. Strong cash generation remains a cornerstone of our investment thesis on Slide 23. In the first half of the year, strong operating performance resulted in free cash flow of $237 million, a 44% increase versus the prior year period. Let me repeat that. Free cash flow of $237 million, not bad. Our strong cash generation provides us ample liquidity and when combined with our higher earnings has resulted in an improved net leverage ratio, which is trending towards 1.5x. This strong financial position enables flexibility across the 3 key pillars of our capital allocation strategy. As we transition to Slide 24, you will see that we are focused on returning excess cash to shareholders through share repurchases. This year, we have returned approximately $150 million in cash to shareholders, repurchasing over 3.1 million shares through July 31, which represents over 4% of shares outstanding. Given our strong first half results, cash flows and share repurchases to date, we are increasing our full year share repurchase target again to approximately $250 million, which will mark our fourth consecutive year of increasing share repurchases. Now turning to Slide 25 and our third quarter and full year outlook. For the third quarter revenue, we expect a high single-digit increase in our Renewals channel, a low double-digit increase in our Real Estate and D2C channels and a $20 million to $25 million increase in Other revenue versus the prior year period. Taken together, we anticipate third quarter revenue to grow 13% to be between $605 million and $615 million. We expect third quarter adjusted EBITDA to grow 12% to be between $180 million and $190 million. This outlook includes the hot weather we've seen in July, a slight increase in claims costs and higher SG&A spend due to timing and the addition of 2-10. Now let me take a moment to address our second half adjusted EBITDA outlook, which is $60 million lower than our first half results, primarily due to 2 items. First, nearly half of the difference is driven by our regular seasonal adjustment practice, which is designed to better align revenue in relation to claims costs throughout the year. Second, SG&A is expected to increase nearly $20 million in the second half of the year, primarily to drive member growth. Now moving to full year, starting with revenue, where I'm excited to report that we are increasing our outlook by $25 million to be between $2.055 billion and $2.075 billion. The increase is primarily driven by strong performance in our Renewals channel and our new HVAC program. We expect volume to be up nearly 10% and realized price to increase 2% to 4% for the year. Our revenue expectation by channel assumes a nearly 10% increase in the Renewals channel, a low single-digit increase in the D2C channel as we continue to leverage discounting to drive member growth. A high single-digit increase in the Real Estate channel, Other revenue to range between $180 million and $190 million, driven by $120 million from our new HVAC upgrade program, up from $87 million in 2024, $15 million from Moen, $44 million from the new home structural warranty business and about $10 million from other non-warranty services. Our member count expectations for the year remain unchanged, and we expect the number of home warranties to decline 1% to 3%. Moving on to gross profit margin. We are raising our full year outlook to be between 55% and 56%. This is a 100 basis point increase over our prior outlook as the macro environment related to inflation, tariffs, customer incidence rates and supply chain continue to come in more favorable than originally expected. Additionally, our internal actions to drive revenue conversion and process improvements are helping to expand margins. Our margin guide incorporates a flow-through of favorable first half results, combined with low single-digit cost inflation in the second half of the year as we expect a slight increase in costs versus the first half of the year and a modest increase in the number of service requests per member. Now moving down to P&L. We are narrowing our SG&A outlook to be between $660 million and $670 million. Our full year adjusted EBITDA outlook also includes $18 million of interest income, $9 million of 2-10 integration costs and reflects stock-based compensation expense of approximately $33 million. Based on all of these inputs, we are increasing our full year adjusted EBITDA guide to be between $530 million to $550 million. Finally, our full year effective tax rate is now expected to be 24%, and our capital expenditure outlook is now approximately $35 million. With that, I will now hand it back to Bill for some final comments.
William C. Cobb:
I want to close with a couple of important final points. First, as Jessica just showed you, Frontdoor continues to deliver. The second quarter was another round of very strong financial and operational performance. As such, we are raising our full year revenue and adjusted EBITDA outlook for the second part of this year. None of this would be possible without the dedication of our 2,000-plus company associates and valued partners. Every day, they are living our company purpose to make life easier for every homeowner. And our company mission to think like an owner, act like a pro, help like a friend. And our internal associate engagement surveys show our team is super engaged with scores well above industry benchmarks. This team's efforts have put Frontdoor in its strongest financial position in our history. They have built Frontdoor into the stock to own in the home services sector. With that, thank you, and we are now ready to take your questions. Operator, please open up the line for questions.
Operator:
[Operator Instructions] Our first question is from Jeffrey Schmitt with William Blair.
Jeffrey Paul Schmitt:
Yes. So what drove the increase in 2-10 cost synergies from $10 million to $15 million for '25; obviously, pretty large jump. And are you still expecting run rate synergies of $30 million by '28, which includes revenues?
William C. Cobb:
Yes, so what drove it from the $10 million to $15 million is we're just getting better as we learn the business, and we've done some things on the back end and really across all functions to where we found efficiencies to drive it to $15 million. And yes, at this point, we're consistent with what we said at Investor Day that over time, I believe it's through '28, Matt, that will be $30 million plus.
Jeffrey Paul Schmitt:
Okay. Great. And then growth of the upgrade program continues to be really strong. Is your guidance all for HVAC? Or does that include water heaters? And any update on that and potential timing of adding those?
William C. Cobb:
Yes. It's all HVAC. We are not ready yet to do the other groups, but we're working on it. We're certainly working on that. But right now, it's all HVAC. But we do have some tests we're running, and really nothing to report just yet, but we still think the opportunity remains quite large.
Operator:
Our next question is coming from Sergio Segura with KeyBanc Capital Markets.
Sergio Roberto Segura:
First, I guess, on the Real Estate revenue. It looks like that came in pretty strongly ahead of your prior guidance. I know you talked about 2-10 getting that a boost in your last call and called that out as driving some strength this quarter. So just curious if you can dive into what came in better than expected for the Real Estate channel this quarter?
Jessica P. Ross:
I would just, again, point to our seasonal investment, as I called out in my prepared remarks. Remember, our regular practice is really to shift some of that revenue from Q1 and Q4 into the main part of the -- the middle part of the year, which is where we get more of that activity.
William C. Cobb:
What I would say, Sergio, operationally is, we have done a really good job with our real estate sales team, integrating 2-10. We have a dedicated 2-10 real estate sales team there. They're quite good. They're a great combination with our AHS team. So I think operationally, the other advantage we have is that we've really hit the ground running. We haven't had a lot of growing things. And we're in high season right now, and they're all working very hard.
Sergio Roberto Segura:
Got it. And then -- that's helpful. And then on the gross margin guide, are you still baking in the $50 million in headwinds for the back half of the year? It doesn't seem like you're seeing the impacts of those yet. So just curious if that's still the right number? And -- go ahead, Jessica.
Jessica P. Ross:
No. Sorry, there's a delay here, Sergio. I mean, the macro is just coming in, and we're not alone in that much better than we anticipated, both from our guide at the beginning of the year and where we stood at Q1. So if our previous guide is baked in, I think, we were saying kind of mid- to high single digits in the back half. We're projecting low single digits now, based on what we've seen in the business to date and just what we're projecting for the back half. But again, much better than we anticipated previously.
William C. Cobb:
And as always, when looking at our business, it's always best to look at the full year because of some of the seasonal fluctuations that we do around our regular accounting practice. So I would certainly look to the full year, and that's what I think Jessica tried to lay out in her guide.
Operator:
Our next question is coming from Mark Hughes with Truist.
Mark Douglas Hughes:
Could you comment on how 2-10 is doing in its own sales process kind of selling their structural warranty? What kind of momentum are you seeing there?
William C. Cobb:
Yes. We've been really pleased with the efforts there. We operate, and I'll defer to Jessica on the rev rec on this, but we really operate the business, how many structural warranties can we sell per year. That's what the team focuses on. And again, similar to what I just said about real estate, the transition has gone very well. We are hitting our numbers, and we're quite pleased with how that business has come along. It's a nice little jewel to add to the -- certainly the home warranty business, which is our scale play.
Jessica P. Ross:
Yes. And then just on that rev rec piece, to Bill's point, this is a very predictable business. And so we're able to really focus on operations in the current year. But from a revenue recognition perspective, that is over a much longer period of 10 to 14 years. So what we bought is coming in exactly how we expected, but we're continuing to drive new revenue, new business, and that's landed very well.
William C. Cobb:
And Mark, the only thing I'd say we're still learning. We have a new -- group of new homebuilders. And we've been used to dealing with contractors and now we have builders. But we do see opportunity in the future in various ways of interacting with the builders beyond the obvious way of trying to work with them on structural home warranty. So that part of the business is going quite well.
Mark Douglas Hughes:
Yes, interesting. Bill, you've mentioned rising inventories should be good for attach rates. Have you started to see any of that yet?
William C. Cobb:
Well, here's what I would say. And obviously, I can't talk about the third quarter or what's happened so far in July and early August. But I think we're starting to see, and you've heard this from some of the other real estate companies that the market with the inventory increase that things seem to be moving in the right direction. And we certainly believe that, that is certainly something that will help real estate attach rates for home warranties. So I think the indications are -- we've been playing at this for the 3-plus years I've been here, and it always looks like -- but this time, there's some real data to support that the market could be moving in the right direction for -- certainly for us to make a more balanced market, which is ultimately what's best for us.
Mark Douglas Hughes:
Understood. And then one more, if I might. Jessica, within 2-10, any claims development on their reserves?
Jessica P. Ross:
Nothing that we're seeing, pretty straightforward.
Operator:
Thank you. As we have no further questions on the lines at this time, this will conclude today's call. You may disconnect your lines at this time, and we thank you for your participation.

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