HBI (2025 - Q2)

Release Date: Aug 07, 2025

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Stock Data provided by Financial Modeling Prep

Surprises

60% Increase in EPS

60%

EPS increased 60% to $0.24

EPS increased 60% over last year to $0.24, driven by higher margins as well as lower interest expense.

255 Basis Point Operating Margin Expansion

255 bps

Operating margin expanded 255 basis points to 15.5%

Operating margin expanded 255 basis points over the last year to 15.5%, with the improvement roughly split between gross margin expansion and SG&A leverage.

22% Increase in Operating Profit

22%

Operating profit increased 22%

Operating profit increased 22% over prior year.

2% Sales Growth Despite Consumer Headwinds

2%

Sales increased 2% to $991 million

Sales increased 2% over prior year to $991 million despite ongoing consumer headwinds in the U.S. innerwear market.

Impact Quotes

For the second quarter, we once again saw growth rates that accelerated down the P&L as sales increased 2%, operating profit increased 22% and EPS increased 60% over prior year.

Q2 operating margin came in at 15.5%, which was 280 basis points above last year and 150 basis points above our guide.

We're generating structurally higher profit margins through increased productivity and lower fixed costs, even while simultaneously investing for growth.

We reported $36 million of operating cash flow in the quarter, driven by strong profit performance and disciplined working capital management.

We have multiple avenues to drive increased shareholder returns over the next several years to consistent sales growth, additional margin expansion and continued debt reduction.

Pricing is going to be a part of our tariff offset program. As you can imagine, I'm not going to get into details for competitive reasons. It is one of the tools and levers that we have.

Leverage at the end of the second quarter was 3.3x on a net debt to adjusted EBITDA basis, which is 1.3x lower than prior year and is approaching our target range of 2 to 3x.

The transformation work and the execution of our growth strategy are delivering consistent results. We're operating on a stronger foundation with meaningful competitive advantages.

Notable Topics Discussed

  • Hanesbrands is actively expanding into new categories such as loungewear and scrubs, with a focus on adjacent markets to diversify revenue streams.
  • The company is leveraging advanced analytics and AI to improve inventory, demand planning, and operational efficiency globally.
  • Management highlighted a significant transformation, making the company healthier, more focused, and more profitable, indicating a strategic pivot from past operations.
  • The company is creating exclusive product offerings with retailers like Urban Outfitters and expanding premium T-shirt lines in Japan, emphasizing brand elevation.
  • Hanesbrands is investing more than double what it did four years ago in brand development and marketing, signaling a long-term growth commitment.
  • Hanesbrands paid down $1.5 billion of debt in the past two years, significantly strengthening its balance sheet.
  • Leverage has been reduced to 3.3x net debt to EBITDA, approaching the company's target range of 2-3x.
  • Lower interest expenses from debt reduction have contributed to accelerated profit growth, with a 60% EPS increase in Q2.
  • Management expressed confidence in their ability to further deleverage and generate strong shareholder returns through debt management.
  • The company’s focus on financial discipline is part of its broader transformation to become leaner and more profitable.
  • Hanesbrands has streamlined its supply chain, increasing efficiency and capacity for growth across global operations.
  • The company is using AI to optimize inventory, assortment management, and demand forecasting, leading to higher margins.
  • Gross margin expanded by 145 basis points to 41.2%, driven largely by cost savings and productivity improvements.
  • Facility performance and back-office lean initiatives have contributed to consistent SG&A reductions.
  • Management highlighted that these operational improvements are sustainable and are supporting margin expansion.
  • Ongoing consumer headwinds continue to pressure the U.S. innerwear market, especially in the intimate apparel segment.
  • While intimates declined, the basics business grew low single digits, and activewear surged nearly 30%.
  • Management noted that private label is losing share in men's underwear but gaining slightly in women's, emphasizing competitive dynamics.
  • The softness in the intimate apparel category is mainly driven by challenges with the Maidenform brand.
  • Hanesbrands is pivoting its intimate apparel strategy to focus on broader product categories like T-shirt bras to regain share.
  • Tariff costs are expected to impact the business mainly in Q4 due to inventory flow and cost pass-through timing.
  • Hanesbrands has clear plans to mitigate tariff impacts through cost actions and strategic pricing.
  • The company has a high proportion of U.S. content exempt from tariffs, providing a buffer against cost increases.
  • Management is confident they can offset tariff headwinds both in the short and long term.
  • Tariff impacts are already incorporated into the full-year guidance, reflecting proactive planning.
  • Hanesbrands plans to use pricing as a tool to offset tariff costs, supported by strong brand equity and innovation.
  • The company has not taken price in recent years but is now prepared to do so strategically in the mass channel.
  • Management emphasized confidence in their ability to pass through price increases due to consumer loyalty and product differentiation.
  • Close communication with key retail partners ensures pricing strategies are aligned and effective.
  • The company believes its share leadership and innovation will support successful price increases.
  • Hanesbrands is actively working to improve the profitability of its international segment through cost savings and top-line growth.
  • International operations have a heavier retail component, which causes quarter-to-quarter margin fluctuations.
  • Management sees opportunities to grow the international top line, which will help leverage fixed costs and improve margins.
  • Year-over-year, the international business is showing consistent improvement similar to the U.S. market.
  • Seasonality and increased direct-to-consumer sales are expected to boost margins in the fourth quarter.
  • Hanesbrands reported a 2% sales increase to $991 million in Q2, with gross margin expanding 145 basis points.
  • Operating profit grew 22%, and EPS surged 60% over the prior year, driven by cost efficiencies and debt reduction.
  • The company raised full-year sales guidance to approximately $3.53 billion, with a 17% increase in operating profit.
  • Full-year EPS guidance was increased to approximately $0.66, reflecting confidence in sustained margin expansion.
  • Management highlighted that the strong first half performance supports their optimistic outlook for the second half.
  • Hanesbrands is elevating its brand image through exclusive collaborations and premium product offerings.
  • The company is expanding its Hanes Moves line and introducing new categories like loungewear and scrubs.
  • Strategic focus on innovation aims to attract younger consumers and improve brand perception.
  • The company is pivoting its Maidenform brand to broader product categories to regain market share.
  • Investment in brand marketing and product development is more than doubling compared to four years ago.
  • Hanesbrands notes that private label is losing share in men's underwear but gaining slightly in women's, indicating a competitive landscape.
  • The company’s strategy remains focused on managing private label to support its branded business through innovation and service.
  • Management believes continued investment in brands and innovation will help win against private label competition.
  • Private label growth is not a significant threat in core categories like men's underwear, where private label is actually losing share.
  • The company emphasizes its market leadership position and strong retail partnerships as key to maintaining share.

Key Insights:

  • Earnings per share (EPS) rose 60% to $0.24, benefiting from higher margins and lower interest expense due to debt reduction.
  • Gross margin expanded by 145 basis points to 41.2%, driven by cost savings and productivity initiatives.
  • Hanesbrands reported a 2% increase in sales to $991 million for Q2 2025, with organic constant currency sales relatively flat year-over-year.
  • Net debt to adjusted EBITDA leverage ratio improved to 3.3x, down 1.3x from prior year, nearing the target range of 2 to 3x.
  • Operating cash flow was $36 million, supported by strong profit performance and disciplined working capital management.
  • Operating margin increased by 255 basis points to 15.5%, supported by gross margin expansion and SG&A leverage.
  • Confidence in the outlook is supported by strong first half results, ongoing transformation, and improved operational efficiencies.
  • For Q3 2025, Hanesbrands expects sales of approximately $900 million, operating profit of about $122 million, and EPS of around $0.16.
  • Full year 2025 guidance was raised: sales expected to increase to approximately $3.53 billion, operating profit to rise 17% to $485 million, and EPS to increase 65% to $0.66.
  • Tariff impacts are expected to begin in Q4 2025 but are fully mitigated in the guidance through cost actions and pricing strategies.
  • The company maintains a conservative outlook due to muted consumer demand but expects continued margin expansion and profit growth.
  • Advanced analytics and AI are leveraged for inventory management, assortment optimization, and demand forecasting.
  • Cost restructuring and productivity improvements have driven margin expansion and SG&A leverage.
  • Debt reduction efforts have lowered interest expense and improved financial flexibility.
  • Hanesbrands is investing heavily in brand innovation, including expansion of Hanes Moves products and exclusive offerings with Urban Outfitters and specialty retailers in Japan.
  • Supply chain has been streamlined and diversified globally, improving efficiency and capacity for growth.
  • The company is extending its product categories into loungewear, scrubs, and absorbency products in multiple regions.
  • CEO Steve Bratspies emphasized the company’s transformation into a healthier, more focused, and more profitable business with strong brands and competitive advantages.
  • Management highlighted consistent margin expansion driven by cost savings, productivity, and operational improvements.
  • Management noted the importance of innovation and brand investment to maintain pricing power and market leadership.
  • The company is focused on driving shareholder returns through consistent revenue growth, margin expansion, and debt reduction.
  • The leadership team expressed confidence in managing through current macroeconomic and tariff challenges with strategic pricing and cost mitigation.
  • International business profitability is improving through fixed cost reductions and top-line growth, despite heavier retail fixed costs.
  • Management attributed Q2 outperformance to strong sales, margin expansion, and cost savings exceeding expectations.
  • Pricing in the mass channel will be strategically implemented to offset tariffs, supported by brand strength and innovation.
  • Private label competition is mixed; men's underwear private label share is declining, while women's is slightly increasing.
  • Tariff impacts are expected in Q4 2025 but will be offset by cost actions, pricing, and supply chain advantages.
  • The intimates category faced softness, particularly in Maidenform, while basics and activewear showed strong growth.
  • Cotton cost benefits are small but productivity gains across raw materials are driving gross margin expansion.
  • International margins fluctuate due to retail seasonality and fixed costs but are expected to improve in Q4 with volume increases.
  • Printwear business is expected to grow with the exclusive distributor arrangement with S&S.
  • The company is taking a broader approach to Maidenform brand revitalization, focusing on T-shirt bras and mass/online channels.
  • Debt reduction has materially lowered interest expense, magnifying profit growth.
  • Innovation and brand strength are key to maintaining pricing power and competitive positioning in a challenging market.
  • SG&A leverage improvements are scaling quarter-over-quarter, with significant cost reductions in facilities and back office.
  • The company is confident in its ability to manage through tariff headwinds without significant margin erosion.
  • The company’s transformation and growth strategy have delivered three consecutive quarters of better-than-expected financial results.
Complete Transcript:
HBI:2025 - Q2
Operator:
Good day, and thank you for standing by. Welcome to the Hanesbrands Second Quarter 2025 Earnings Call. [Operator Instructions] Please be advised that today's conference is being recorded. I'd now like to hand the conference over to T.C. Robillard, Vice President of Investor Relations. Please go ahead. Thomas C
Thomas C. Robillard:
Good day, everyone, and welcome to the Hanesbrands quarterly investor conference call and webcast. We are pleased to be here today to provide an update on our progress after the second quarter of 2025. Hopefully, everyone has had a chance to review the news release we issued earlier today. The news release, updated FAQ document and the replay of this call can be found in the Investors section of our hanes.com website. On the call today, we may make forward-looking statements, either in our prepared remarks or in the associated question-and-answer session. These statements are based on current expectations or beliefs and are subject to certain risks and uncertainties that may cause actual results to differ materially. These risks include those related to current macroeconomic conditions, consumer demand dynamics, our ability to successfully execute our strategic initiatives, including our restructuring and other action-related items, our ability to deleverage on the anticipated time frame and the inflationary environment. These risks also include those detailed in our various filings with the SEC, which may be found on our website. These forward- looking statements should be considered in conjunction with the cautionary statements in our news release and in our filings with the SEC. The company does not undertake to update or revise any forward-looking statements, which speak only to the time at which they are made. Unless otherwise noted, today's references to our consolidated financial results and guidance exclude all restructuring and other action-related charges and speak to continuing operations. Additional information on the quarter's results and our guidance, including a reconciliation of these and other non-GAAP performance measures to GAAP, can be found in today's news release. With me on the call today are Steve Bratspies, our Chief Executive Officer; and Scott Lewis, our Chief Financial Officer. For today's call, Steve and Scott will provide some brief remarks, and then we'll open it up to your questions. I will now turn the call over to Steve.
Stephen B. Bratspies:
Thank you, T.C. Good morning, everyone, and welcome to our second quarter earnings call. For the third consecutive quarter, Hanesbrands delivered better-than-expected sales, gross margin, operating profit and earnings per share. Our strong performance underscores the continued success of our growth strategy and is why we're raising our full year guidance. I want to thank the global HBI team for all their hard work and efforts. As we've highlighted over the past several quarters, Hanesbrands is a new company. We're healthier, more focused and more profitable. Our brands are stronger. We're driving innovation, including the expansion of our Hanes Moves products. We're elevating the Hanes brand, including our exclusive product offering with Urban Outfitters in the U.S. and our Hanes premium T-shirts offerings at specialty retailers in Japan. We're creating new categories behind our absorbency products in Australia and the U.S. We're extending our brands into adjacent categories, including loungewear and scrubs, and we're consistently investing in our brands at levels that are more than double what we spent 4 years ago. We're generating structurally higher profit margins through increased productivity and lower fixed costs, even while simultaneously investing for growth. We've streamlined our supply chain, while remaining diversified and balanced across the globe, which makes us more efficient and provides us with capacity for growth. And we're leveraging advanced analytics with the use of AI to drive operational improvement around the globe, including inventory and assortment management as well as demand planning and forecasting. We've also strengthened our balance sheet, paying down $1.5 billion of debt and reducing leverage by nearly 2.5 turns over the past 2 years. Our transformation work and the execution of our growth strategy are generating tangible results. We're operating on a stronger foundation. We're leveraging our competitive advantages, and we're delivering strong financial performance. For the second quarter, we once again saw growth rates that accelerated down the P&L as sales increased 2%, operating profit increased 22% and EPS increased 60% over prior year. On a constant currency basis, sales increased over prior year in the Americas, were flat in Australia and decreased slightly for about $5 million in the U.S. with our performance in each region in line with our expectations. As we've experienced over the past several quarters, ongoing consumer headwinds continue to pressure the U.S. innerwear market, especially within the intimate apparel category. While our intimates business was down compared to last year, we delivered strong growth in our other businesses, including low single-digit growth in basics, nearly 30% growth in active and 165% growth in new businesses, which includes our scrubs and loungewear products. We delivered another quarter of strong profit growth, driven primarily by our cost restructuring actions and productivity improvement initiatives. For the quarter, operating margin expanded 255 basis points over the last year to 15.5%, with the improvement roughly split between gross margin expansion and SG&A leverage. SG&A levered 110 basis points in the quarter, marking a second consecutive quarter of leverage as our cost reduction actions have scaled to the point where they are more than offsetting our investments. And with lower interest expense from our debt reduction actions, profit growth further accelerated, resulting in a 60% increase in EPS for the quarter. So in closing, our strategy is working. It's delivering consistent strong results, and we're confident it positions us for continued success long term. We have a strong global asset base, meaningful competitive advantages and the speed and flexibility to manage through the current market environment. And we have multiple avenues to drive increased shareholder returns over the next several years to consistent sales growth, additional margin expansion and continued debt reduction. And with that, I'll turn the call over to Scott.
Markland Scott Lewis:
Thanks, Steve. We delivered another strong quarter, including better-than-expected sales, gross margin, operating profit and earnings per share. This strong performance over the first half of the year is a direct result of our growth strategy and transformation work and gives us the confidence to raise our full year guidance. For today's call, I'll touch on the highlights from the quarter, then I'll provide some thoughts on our outlook. For additional details, I'll point you to our news release and FAQ document. Turning to the details of the quarter. Sales on a reported basis increased 2% over prior year to $991 million. Adjusting for the impact from foreign exchange rates, transition service revenue, sales on an organic constant currency basis were relatively consistent with prior year. We saw continued year-over-year expansion in both our gross and operating margins as our cost savings and productivity initiatives, such as assortment management, are driving structurally higher and sustainable margins, while funding growth-related investments. For the quarter, gross margin increased 145 basis points over prior year to 41.2%. SG&A expenses decreased 2% compared to prior year or 110 basis points as a percent of sales. The combination of these drove a 255 basis point expansion of our operating margin to 15.5% for the quarter. And with respect to earnings per share, EPS increased 60% over last year to $0.24, driven by higher margins as well as lower interest expense, as we benefited from meaningful debt reduction efforts over the past year. With respect to cash flow and the balance sheet, we reported $36 million of operating cash flow in the quarter, driven by strong profit performance and disciplined working capital management. Leverage at the end of the second quarter was 3.3x on a net debt to adjusted EBITDA basis, which is 1.3x lower than prior year and is approaching our target range of 2 to 3x. And now turning to guidance. Our outlook for the third quarter includes continued margin expansion and operating profit growth and even faster EPS growth. For the third quarter, we expect sales of approximately $900 million, operating profit of approximately $122 million and EPS of approximately $0.16. We also raised our full year sales and profit outlook to reflect our strong performance year-to-date. We now expect full year sales to increase over prior year to approximately $3.53 billion. We expect operating profit to increase 17% to approximately $485 million, and we expect EPS to increase 65% to approximately $0.66. Putting some context on the assumptions within our full year outlook, as we have all year, we continue to take a conservative view in the muted consumer environment. With our advantaged supply chain, we continue to have good visibility to input costs and cost savings through the remainder of the year, and our outlook reflects what we know about tariffs today. We continue to believe we are well positioned to manage through the current tariff environment and remain confident that we can fully mitigate the cost headwinds, both in the short and long term. So in closing, our transformation work and the execution of our growth strategy are delivering consistent results. We're operating on a stronger foundation with meaningful competitive advantages. We're leaner, healthier, more profitable and well positioned to succeed in any operating environment. And we believe we can deliver strong shareholder returns over the next several years through consistent revenue growth, margin expansion and strong cash generation. And with that, I'll turn the call over to T.C.
Thomas C. Robillard:
Thanks, Scott. That concludes our prepared remarks. We'll now begin taking your questions, and we'll continue as time allows. I'll turn the call back over to the operator to begin the question-and-answer session. Operator?
Operator:
[Operator Instructions] Our first question comes from the line of Jay Sole with UBS.
Jay Daniel Sole:
Steve, I'd like to just ask if you could elaborate a little bit about what drove the outperformance in the quarter and also what gave you the confidence to increase the outlook and sort of what's driving that increased outlook? That's where I'd like to start first.
Stephen B. Bratspies:
Sure, Jay. Why don't -- Scott, I'll let you talk about kind of the quarter, and I'll talk a little bit about the outlook and the guide.
Markland Scott Lewis:
Sounds good. Jay, thanks for your question. So we were very pleased with our Q2 performance, and we're continuing to build on the momentum that we started last year. For Q2 specifically, we really exceeded expectations across all of our key metrics. On the sales side, we saw upside there, as we just continue to focus on driving the benefits from our growth strategy. On the profit side, op margin, we had a really good performance there. We're now consistently generating structurally higher margins. We're seeing that every quarter now. Q2 op margin came in at 15.5%, which was 280 basis points above last year and 150 basis points above our guide. And to give you some color around that, within gross margin, the benefits from our cost savings and productivity initiatives continue to build. And we're seeing strong performance in our facilities. The productivity there has been really good [indiscernible] favorably above and beyond our expectations. Our savings initiatives are coming through and just general plant performance has been really, really strong. On SG&A, similar story there. We're seeing really good benefits from our cost reduction actions. We're now scaling our SG&A leverage now from quarter-to-quarter. You saw in the first quarter, we were -- we levered SG&A down 220 basis points. In the second quarter, it was down 110 basis points. So we're consistently driving again those benefits. We're seeing it from an incremental standpoint and at a faster clip. We're seeing those savings in our facilities within our distribution centers. Also in our back office like corporate and business support activities, we're seeing that we're operating much leaner than we actually initially anticipated. So we're going really well there. And then the last thing I'd point out is on interest, and we've talked a lot about debt and reduction there. And we're seeing that benefit flowing through on the P&L side with lower interest and leverage coming down. So that's even magnifying the growth rate from a P&L perspective. I let Steve talk about the guide.
Stephen B. Bratspies:
Yes. So obviously, Scott, it's a good recap. So obviously, we feel really good about where we are, and we think we have really good visibility to the back half. If you look at on the revenue side of the guide, certainly, the strong first half results kind of boost or bolster where we're going to go. The transformation work that we're doing, we're a simpler business, and that really positions us well to operate in this environment. POS is improving in the business. And if you go back and you look, June was better than May. July has been better than June. So still headwinds there, but we're starting to see momentum in the business, and we feel good about that. So whether it's us continuing to invest in our brands, leveraging the new assortment capabilities we have, the new businesses, which are really starting to gain traction, we feel good about top line and continue to perform as we've been performing. And then as Scott said, about profit in the first half, we did well, and we continue to see that margin expansion coming as we have more cost savings opportunities and maybe most importantly, visibility that we have to the cost that will be flowing into the P&L in the back half of the year. So you roll all that up, and that's our confidence to take the guide up for the back half.
Operator:
Our next question comes from Peter McGoldrick with Stifel.
Alexander Laurence Douglas:
This is Alex Douglas on for Peter. Apologies if I missed this in the prepared remarks, but could you maybe provide any insight into kind of the cadence of tariff impacts kind of through '25 and '26? And do you still not expect an impact for tariffs until 4Q?
Stephen B. Bratspies:
Sure. Alex, yes, when you think about tariffs and the impact on our business, first of all, we won't be really experiencing that cost until Q4 because of the inventory that we have and the way cost flows off of our balance sheet. But we're very confident that we will mitigate the tariffs at the rates that we're experiencing today. We have very clear plans to do that. And as you think about our business, not only do you have the Q4 impact, but you have to think about those other offsets about meaningful U.S. content that we have in our products that are exempt from reciprocal, the good East-West balance that we have in our supply chain and the team is being extremely proactive. A lot of cost actions that we are taking to reduce costs. We're going to have some surgical pricing actions that we'll be taking, and we just have a lot of ability to not have that impact our business fully in Q4. So we feel good, and it's all built into our guide, and we can offset the situation.
Operator:
Our next question comes from Ike Boruchow with Wells Fargo.
Juliana Duque:
This is Juliana on for Ike. So there's been some chatter in the mass channel on pushback on pricing. And I'm curious if you could speak towards your conversations today and how you're thinking about that mass channel through the second half.
Stephen B. Bratspies:
Juliana, I think -- correct me if I'm wrong, I think you were asking about pricing in the mass channel and our ability and the pushback that we're going to get. You broke up a little bit. Is that correct?
Juliana Duque:
Yes, that's correct.
Stephen B. Bratspies:
Okay. So yes, pricing is going to be a part of our tariff offset program. As you can imagine, I'm not going to get into details for competitive reasons. It is one of the tools and levers that we have. But we feel really good and confident about our ability to take price, supported by our brand strength, the continued investment that we're making and very important is the innovation that we're putting into the market. So in the past, when we've taken price, it has stuck, and we certainly expect that to go through as we go forward. We're going to take a very strategic approach. We know very well how the market reacts, understand the competitive situation. We put the consumer at the center of pricing decisions that we make. So while we haven't taken price in a few years, we're very confident in our ability to do that. Obviously, we have very in-depth conversations with all of our key customers, including the mass channel. And we think our share leadership position and the innovation and other things we're bringing to market puts us in a really good position to take the appropriate price, what we need and where we need to take it.
Operator:
Our next question comes from David Swartz with Morningstar.
David Swartz:
Can you explain maybe what you're doing to try to bring the profitability of the international business up to be closer to the U.S. operations? And do you think that over time, the difference will close?
Markland Scott Lewis:
David, so the international business, very similar to the U.S. business. We have -- when we talk about our cost savings initiatives, it's broadly, right? It's not just one business or just one specific function. Really focusing on taking out fixed costs across the board. And so the international business, we're seeing that improvement year-over-year, very consistently with the U.S. business. The one thing to factor in when you're looking at the international business, it has a heavier retail component. So you have some more fixed cost -- SG&A type cost that's flowing through there. The top line has been challenged there, but it's coming around. We feel like we are not sitting still there. We see opportunities to grow the top line will help kind of leverage that SG&A even more so going forward.
Stephen B. Bratspies:
Yes. And one thing I would add to that is when you look at the international market, you have a little bit of quarter-to-quarter fluctuation because we have a lot more direct-to-consumer business, as Scott mentioned, called the retail business. There's a lot of fixed costs in there. So when we get into Q4 and there's more volume flowing through there, you'll see a better margin in the fourth quarter. So it does fluctuate quarter-to-quarter and then with seasonality.
David Swartz:
That's very helpful. Secondly, on this announcement with S&S in the printwear channel, can you explain why you decided to make S&S your exclusive distributor and what that means for your printwear business going forward?
Stephen B. Bratspies:
Yes. I'm not going to get into the specifics of the arrangement with S&S. What I would tell you is they're a great partner as are some of the other players that we have. Printwear is an expected business that we think can grow over time for us. As we think about the assets that we have, our brand and some of the key products we have, we thought it was an arrangement that would be very beneficial to both sides as we go forward. And that's a business that we're going to continue to lean into as we go forward.
Operator:
[Operator Instructions] Our next question comes from William Reuter with Bank of America.
William Michael Reuter:
I have 2. The first, I was wondering if you could quantify what the benefit of lower cotton was on margins in the quarter? Or you talked a lot about cost savings and productivity. If you could unpack some of the specific drivers of that gross margin improvement?
Markland Scott Lewis:
Thanks for your question. We don't disclose specific kind of details within cotton as far as the benefits from quarter-to-quarter. I would say that cotton is a relatively small percentage of our total cost of sales, and we're seeing the productivity and the vast majority of that flowing through broadly across all of our raw materials. We're seeing that within our productivity and facilities. And so we've seen a tailwind from input costs in the first half. We expect that tailwind to continue into the back half. And so that's layered on top of all the savings and other initiatives that we have. So we're really seeing that gross margin really expand from quarter-to-quarter. And then full year will be up 55 basis points is what we're seeing at this point.
William Michael Reuter:
Got it. And then you discussed a little bit of softness in innerwear. You mentioned the category is a little bit soft. I guess how do you think you performed relative to the category? And given that private label continues to be a disruptive force kind of across every product in the world, are you seeing any increased competition from third-party private label manufacturers? That's it.
Stephen B. Bratspies:
Yes. So just to be clear, the softness we referenced was in the intimates part of our portfolio, not in the broader innerwear business. The broader innerwear business is actually -- is doing quite well. Our basics business is actually up low single digits. The active business up nearly 30%. So it's really contained in the intimates business. And really inside intimates, that's really driven by the Maidenform brand and some of the challenges that we have there. So we are taking real action there, as the exposure to shapewear is pretty significant inside of intimates. I feel good about Bali and Playtex and where they're headed, particularly in our growth in the mass channel and Amazon, but we have some work to do in the Maidenform business. The M innovation that we brought to market last year did good in its intention, which was to gain share with younger consumers. It improved the brand perception. But it was a little bit too narrow to drive the overall brand. So we're pivoting this year to much broader focus into T-shirt bras and a broader focus in the mass and the online channel. So work to do in intimates, no doubt about that as we go forward. On private label, it's a mixed bag. If you look at our most important category to us, men's underwear, private label is down and it's not gaining share. It's actually losing share. It is up slightly in women's on the innerwear side. So our strategy always has been to manage private label is to run our business and run it really well as a branded business. So I'm a firm believer if we continue to invest in our brands, we continue to drive innovation, we continue to be a market leader partner with our retail partners on insights and have the best service that we will win versus private label as we go forward.
Operator:
That concludes today's question-and-answer session. I'd like to turn the call back to T.C. Robillard for closing remarks.
Thomas C. Robillard:
We'd like to thank everyone for attending our call today, and we look forward to speaking with you soon. Have a great day.
Operator:
This concludes today's conference. Thank you for participating. You may now disconnect.

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