PLTK (2025 - Q2)

Release Date: Aug 08, 2025

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Stock Data provided by Financial Modeling Prep

Current Financial Performance

Playtika Q2 2025 Financial Highlights

$696 million
Revenue
+11%
$167 million
Adjusted EBITDA
-12.6%
$33.2 million
Net Income
$175.9 million
D2C Revenue

Key Financial Metrics

Bingo Blitz Revenue

$160.2 million
2.9%

Slotomania Revenue

$86.5 million
35.4%

June's Journey Revenue

$69.1 million
7.4%

Cost of Revenue

Increased 16.4% YoY

Operating Expenses

Increased 22.6% YoY

R&D Expenses

Increased 13.8% YoY

Sales & Marketing

Increased 52.1% YoY

G&A Expenses

Decreased 62.8% YoY

Period Comparison Analysis

Revenue

$696 million
Current
Previous:$627 million
11% YoY

Adjusted EBITDA

$167 million
Current
Previous:$191 million
12.6% YoY

Net Income

$33.2 million
Current
Previous:$86.6 million
61.7% YoY

D2C Revenue

$175.9 million
Current
Previous:$173.7 million
1.3% YoY

Revenue

$696 million
Current
Previous:$642 million
8.4% QoQ

Adjusted EBITDA

$167 million
Current
Previous:$167.3 million
0.2% QoQ

Net Income

$33.2 million
Current
Previous:$30.6 million
8.5% QoQ

D2C Revenue

$175.9 million
Current
Previous:$179.2 million
1.8% QoQ

Earnings Performance & Analysis

Average Daily Paying Users (DPU)

378,000
26.8%

Average Daily Active Users (DAU)

8.8 million
8.6%

ARPDAU

$0.87
2.4%

Financial Guidance & Outlook

2025 Revenue Guidance

Actual:$2.7B to $2.75B
Estimate:$2.8B to $2.85B
MISS

2025 Adjusted EBITDA Guidance

$715M to $740M

Surprises

Disney Solitaire hits $100 million annual run rate revenue

$100 million annual run rate

Disney Solitaire has already hit the $100 million annual run rate revenue threshold, which is testament to the incredible work of our Super Play studio.

Slotomania revenue declines 22.7% sequentially

$86.5 million, down 22.7% sequentially

Slotomania revenue was $86.5 million, down 22.7% sequentially and 35.4% year-over-year due to game economy challenges.

Adjusted EBITDA declines 12.6% year-over-year

$167 million, down 12.6% YoY

Adjusted EBITDA for the quarter was $167 million, showing a slight sequential decline of 0.2% and a year-over-year decrease of 12.6%.

G&A expenses decreased 62.8% year-over-year due to noncash benefit

62.8% decrease

G&A expenses decreased by 62.8% year-over-year due to a $33 million noncash benefit from revaluation of contingent considerations.

D2C revenue slightly declines sequentially but grows year-over-year

$175.9 million, down 1.8% sequentially, up 1.3% YoY

D2C revenue for the quarter was slightly off our record high revenue last quarter, achieving $175.9 million, a 1.8% sequential decline and a 1.3% increase year-over-year.

June's Journey shows sequential stability with slight growth

$69.1 million, up 0.3% sequentially

June's Journey revenue was $69.1 million, up 0.3% sequentially and down 7.4% year-over-year, showing encouraging sequential stability.

Impact Quotes

I'm incredibly happy to share the success of our latest launch, Disney Solitaire. The game has already hit the $100 million annual run rate revenue threshold, which is testament to the incredible work of our Super Play studio, working in collaboration with Disney & Pixar Games.

We are increasing our long-term target for D2C to 40%, up from 30%. The goal is to sustain EBITDA and free cash flow as we manage changes within our portfolio and respond to changing landscape of direct payments.

Slotomania continues to face challenges. Our team is working hard on various steps to stabilize the game economy. Although player engagement continues to be strong, monetization has not kept pace, and the team is prioritizing efforts to improve this area.

Despite the decrease in our revenue range, we are maintaining our adjusted EBITDA range of $715 million to $740 million. This demonstrates our ability to offset the EBITDA losses from Slotomania revenue weakness through increased efforts in our D2C platforms and other efficiencies we are executing throughout the organization.

We are excited about the pipeline we are building and look forward to providing more updates as these projects progress.

The changes in the payment landscape and in the App Stores has been a positive tailwind for us. In the U.S. specifically, we're seeing upside in iOS. I think in terms of our execution now for the last few years, we've been very consistent in terms of increasing D2C penetration.

Notable Topics Discussed

  • Disney Solitaire has achieved a $100 million annual run rate revenue, marking a significant success for Playtika and its Super Play studio.
  • The game’s launch is a key example of successful collaboration with Disney & Pixar Games, and it is scaling faster than previous titles in the portfolio.
  • Management views Disney Solitaire as a long-term growth driver, with the game contributing to portfolio growth and category expansion, despite not having a material impact on 2025 results.
  • Playtika is increasing its long-term D2C revenue target from 30% to 40% of total revenue, aiming to offset margin pressures from declining mature titles.
  • In Q2 2025, D2C revenue reached $175.9 million, with growth driven by flagship titles like Bingo Blitz, June's Journey, and Solitaire Grand Harvest.
  • Management emphasizes expanding D2C efforts across existing and newly acquired titles, and sees growing advertising revenue as a future growth vector.
  • Slotomania continues to face revenue challenges, with a 22.7% sequential decline and a 35.4% year-over-year drop, due to game economy issues.
  • The team is implementing adjustments to rebalance the game economy, which are expected to support healthier engagement and monetization over time.
  • Management acknowledges the difficulty of the current phase but remains committed to launching a new slot game in Q4 2025 as a key part of the long-term growth strategy.
  • Playtika is on track to launch a new slot game in Q4 2025, designed to complement the existing portfolio and regain market share.
  • The new game is a critical component of the company's slots strategy, with development progressing well and expected to be a long-term growth driver.
  • Management considers this game a major step in addressing the current decline in Slotomania and expanding their slots category leadership.
  • Management notes increased pressure on the social casino category over the past year, partly due to regulatory scrutiny, but cannot quantify the impact precisely.
  • The company is not planning to move into sweepstakes or similar activities, emphasizing a focus on core social casino and licensed IP games.
  • Changes in the app store fee landscape, particularly in the U.S., are viewed as positive tailwinds, aiding the acceleration of D2C penetration.
  • Playtika’s M&A strategy has contributed to year-over-year revenue growth, with acquisitions like SuperPlay, Youda Games, and Animals & Coins playing key roles.
  • The company is selectively investing in category-leading games and focusing on expanding its portfolio with new titles and IP licensing.
  • Management is exploring opportunities for new game genres and strategic partnerships to diversify and strengthen the portfolio.
  • Cost of revenue increased 16.4% year-over-year, driven by revenue growth and amortization from the SuperPlay acquisition.
  • Operating expenses rose 22.6%, mainly due to higher marketing spend linked to new game launches and acquisitions.
  • G&A expenses decreased significantly by 62.8%, partly due to a noncash revaluation of contingent considerations, indicating ongoing efforts to improve efficiency.
  • Management highlights the potential of expanding the advertising business, which saw double-digit sequential growth, as a new revenue stream.
  • The company is actively developing and scaling new games in strategically important genres, with a focus on innovation and category leadership.
  • The pipeline includes new titles like Jackpot Tour, which aims to differentiate from competitors and address market gaps.
  • Playtika revised its full-year revenue guidance downward to $2.7-$2.75 billion from previous estimates of $2.8-$2.85 billion.
  • Despite the revenue outlook adjustment, the company maintains its adjusted EBITDA guidance of $715-$740 million, reflecting confidence in operational efficiencies.
  • The company expects to offset EBITDA pressures from Slotomania’s decline through increased D2C efforts and cost management.

Key Insights:

  • Adjusted EBITDA guidance remains unchanged at $715 million to $740 million, reflecting confidence in offsetting revenue pressures through D2C growth and operational efficiencies.
  • A new slot game is expected to launch in Q4 2025, seen as a key long-term growth driver despite no material impact expected in 2025 results.
  • Playtika revised its 2025 revenue guidance downward to a range of $2.7 billion to $2.75 billion from $2.8 billion to $2.85 billion.
  • SuperPlay's next new game launch timing will be announced in the future, with additional new game development in strategically important genres underway.
  • The company targets increasing D2C revenue penetration to 40% of total revenues, up from the previous 30% target.
  • Bingo Blitz maintained strong engagement and set record D2C revenue numbers for the quarter.
  • Disney Solitaire, launched recently, achieved a $100 million annual run rate revenue, driving sequential growth in the SuperPlay portfolio.
  • Increased investment in sales and marketing, especially related to SuperPlay acquisition, with expectations of sequential expense reductions in H2 2025.
  • Slotomania continues to face monetization challenges; efforts to stabilize the game economy are ongoing with expected near-term revenue pressure.
  • The company is actively developing a new slot game to complement its portfolio, targeting a Q4 2025 global launch.
  • Wooga studio leadership refreshed to focus on June's Journey growth and discontinuation of Claire's Chronicles to prioritize higher momentum games.
  • CEO Robert Antokol emphasized the resilience of the team and highlighted the success of Disney Solitaire as a testament to strategic execution.
  • CFO Craig Abrahams noted the impact of increased sales and marketing expenses on margins but highlighted the positive contribution of acquired portfolios to revenue growth.
  • Management acknowledged the challenges with Slotomania but remains committed to stabilizing and growing the slots category.
  • Management is optimistic about the SuperPlay portfolio's continued performance and the potential of upcoming new games.
  • The company is focused on increasing D2C penetration to sustain EBITDA and free cash flow amid portfolio transitions.
  • The company sees positive tailwinds from changes in the payment landscape and App Store fee structures, aiding D2C growth acceleration.
  • Changes in the App Store payment landscape are viewed as a positive tailwind, supporting the increased D2C revenue target.
  • Disney Solitaire was described as one of the most successful launches of the year, scaling faster than previous SuperPlay titles.
  • Management shared learnings from Slotomania's game economy challenges, emphasizing the complexity and ongoing efforts to improve monetization.
  • Playtika is open to pursuing licensed IP partnerships for new games where strategically appropriate.
  • The company differentiates investment focus on category-leading games and continues to invest in recently acquired titles showing growth.
  • The new slot game, Jackpot Tour, is expected to be a significant differentiator and is planned for launch in Q4 2025.
  • ARPDAU was flat sequentially and increased 2.4% year-over-year to $0.87.
  • Average Daily Active Users (DAU) decreased 2.2% sequentially but increased 8.6% year-over-year to 8.8 million.
  • Average Daily Paying Users (DPU) declined 3.1% sequentially but increased 26.8% year-over-year to 378,000.
  • Cash, cash equivalents, and short-term investments totaled approximately $592.1 million as of June 30, 2025.
  • G&A expenses decreased significantly year-over-year due to a $33 million noncash benefit from revaluation of contingent considerations related to past acquisitions.
  • Management highlighted the importance of category leadership in deciding investment priorities for older versus newer games.
  • Playtika is not considering entering the sweepstakes market despite pressures on the social casino category.
  • The company is focusing on expanding its advertising business, which showed double-digit sequential growth.
  • The company is managing margin pressure by increasing D2C penetration and operational efficiencies.
  • There is a strategic emphasis on developing and scaling new games in important genres beyond existing portfolios.
  • The success of Disney Solitaire in growing an already dominated category is influencing future game launch strategies.
Complete Transcript:
PLTK:2025 - Q2
Operator:
Good day, and thank you for standing by. Welcome to the Playtika Q2 2025 Earnings Conference Call. [Operator Instructions] Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Tae Lee, SVP, Corporate Finance and Investor Relations. Please go ahead. Tae Lee:
Tae Lee:
Welcome, everyone, and thank you for joining us today for the Second Quarter 2025 Earnings Call for Playtika Holding Corp. Joining me on the call today are Robert Antokol, Co-Founder and CEO of Playtika; and Craig Abrahams, Playtika's President and Chief Financial Officer. I'd like to remind you that today's discussion may contain forward-looking statements, including, but not limited to, the company's anticipated future revenue and operating performance and more specifically, the future performance of our individual titles such as Slotomania or our recently launched Disney Solitaire. These statements and other comments are not a guarantee of future performance, but rather are subject to risks and uncertainties, some of which are beyond our control. These forward-looking statements apply as of today, and you should not rely on them as representing our views in the future. We undertake no obligation to update these statements after this call. We've posted an accompanying slide deck to our Investor Relations website, which contain information on forward-looking statements and non-GAAP measures, and we'll also post our prepared remarks immediately following the call. For a more complete discussion of the risks and uncertainties, please see our filings with the SEC. With that, I'll now turn the call over to Robert.
Robert Antokol:
Good morning, and thank you, everyone, for joining our call today. I want to start by acknowledging the resilience and dedication of our team. Despite the ongoing headwinds facing mobile gaming, we remain firm in our commitment to our strategic priorities. For Q2 '25, we are reporting revenue of $696 million and adjusted EBITDA of $167 million. While these numbers reflect some underperformance, we have several positive developments to highlight. First, I'm incredibly happy to share the success of our latest launch, Disney Solitaire. The game has already hit the $100 million annual run rate revenue threshold, which is testament to the incredible work of our Super Play studio, working in collaboration with Disney & Pixar Games. This achievement helped drive sequential growth in the SuperPlay portfolio, and we are optimistic about its continued performance. We have been pleased with the overall performance of Disney Solitaire and the SuperPlay portfolio since the acquisition. Second, coming off a record quarter in Q1, Bingo Blitz continued to experience a strong engagement across the board. The studio is seeing a strong ramp-up in the D2C revenue, and we are pleased with the performance of the largest game in our portfolio. Third, we are increasing our long-term target for D2C to 40%, up from 30%. The goal is to sustain EBITDA and free cash flow as we manage changes within our portfolio and respond to changing landscape of direct payments. During this period, our more mature titles are experiencing decline in revenue, while our more recently acquired titles are in process of transitioning from being EBITDA negative to positive. We believe that continuing to increase our D2C penetration will help offset margin pressure during this transitional period. Turning to Slotomania. The game continues to face challenges. Our team is working hard on various steps to stabilize the game economy. As we mentioned previously, this is a part of getting growth before it's getting better. Although player engagement continues to be strong, monetization has not kept pace, and the team is prioritizing efforts to improve this area. Our new slot game is a critical component to our slots strategy, and we are taking a major approach to this development. We remain on track to launch it in the fourth quarter of this year, and while we do not expect a material impact on our '25 results, we see it an important long-term growth driver for Playtika. In addition, SuperPlay's next new game has the potential to be a standout in its category with the launch timing details to be shared at a future date. Beyond this project, we're actively exploring opportunities to develop and launch additional new game in genres that are strategically important to us. We are excited about the pipeline we are building and look forward to providing more updates as these projects progress. Thank you. And I will now turn the call over to Craig for a more detailed review of our financial performance.
Craig J. Abrahams:
Thank you, Robert. It is important to highlight the portfolio dynamics that have shaped our performance. This quarter, we experienced a slight sequential decline in revenue, primarily driven by the continued decline in Slotomania. Despite this, our year-over-year performance reflects the successful execution of our M&A strategy. Our acquired portfolio of games has been a significant driver of this growth. The SuperPlay portfolio, the Youda Games card portfolio and Animals & Coins have all contributed to our year-over-year revenue growth. With that, let us get into the details of the quarter. We generated $696 million of revenue in the quarter, reflecting a 1.4% sequential decline and an 11% year-over-year increase. GAAP net income for the quarter was $33.2 million, representing an 8.5% sequential increase and a 61.7% year-over-year decrease. Adjusted EBITDA for the quarter was $167 million, showing a slight sequential decline of 0.2% and a year-over-year decrease of 12.6%. This decline in adjusted EBITDA margins was primarily driven by increased sales and marketing expenses associated with our SuperPlay games, which resulted in margin dilution following the SuperPlay acquisition. D2C revenue for the quarter was slightly off our record high revenue last quarter, achieving $175.9 million, a 1.8% sequential decline and a 1.3% increase year-over-year. Our year-over-year growth in D2C was driven by several titles. Our leading casual games, including Bingo Blitz, June's Journey and Solitaire Grand Harvest, all setting record D2C numbers for the quarter. However, this growth was offset by a sequential decline in Slotomania's D2C revenue. We are putting more effort into expanding our D2C business and expect to see stronger results in the second half of the year. This incremental margin will help offset the EBITDA pressure we are experiencing from the revenue declines in some of our more mature titles, especially on the slots side of the business. Historically, we had spoken about 30% of revenues as the target for D2C, but we now believe that a more realistic long-term target for D2C is closer to 40% of total revenues. With that, let us dive into the performance of our top 3 titles from the quarter, beginning with Bingo Blitz. Bingo Blitz revenue was $160.2 million, down 1.3% sequentially and up 2.9% year-over-year. We are pleased to see that Bingo held strong sequentially against its record first quarter. Additionally, Bingo recorded its own record revenues from our D2C platforms in the second quarter. As the largest title in our portfolio, Bingo Blitz continues to execute at a high level, reinforcing its leadership position in a winner-take-most category. The game remains a strong contributor to our overall performance and a clear example of our strategy to invest in category- leading games with durable growth potential. Importantly, Bingo Blitz is also showing a meaningful upside in expanding its D2C business, which we expect will enhance our D2C mix and help preserve margins over time. Slotomania revenue was $86.5 million, down 22.7% sequentially and 35.4% year-over-year. Slotomania faced an acceleration in its declining trend during Q2 as we began implementing changes to address the game economy challenges we discussed last quarter. These adjustments are aimed at rebalancing the game economy to support healthier long-term engagement and monetization, but they are contributing to near-term pressure on revenue performance. We recognize that this is a difficult phase one where results may continue to soften before we begin to see improvement. At the same time, we remain focused on executing our broader strategy in the social slots category. The development of our new slot title, which is designed to complement our existing portfolio is progressing well. We view this title as a key pillar in our efforts to regain lost market share and expect to have our global launch in Q4 of this year. June's Journey revenue was $69.1 million, up 0.3% sequentially and down 7.4% year-over-year. June's Journey has shown several quarters of encouraging sequential stability following a period of decline in the first half of 2024. As we look to reignite growth, the focus is shifting towards deeper monetization, supported by a refreshed leadership team at our Wooga studio. Earlier this year, we appointed a new GM and leadership team at Wooga, bringing a renewed focus to June's Journey and its long-term road map. In addition, we made the decision to discontinue the development of Claire's Chronicles to focus our resources on new games showing the strongest momentum. We believe these changes will allow the Wooga team to focus on the execution and lay the foundation for renewed growth in June's Journey in the second half of the year and beyond. Turning now to specific line items in our P&L for the second quarter. Cost of revenue increased 16.4% year-over-year, driven by our revenue growth and the increase in amortization expenses in our P&L resulting from the acquisition of SuperPlay. Operating expenses increased by 22.6% year-over-year. The increase was primarily driven by higher performance marketing spending, which was also a direct result of our SuperPlay acquisition. R&D increased by 13.8% year-over-year. The growth in R&D was primarily driven by an increase in average headcount during the quarter compared to the same period last year. This was largely due to the acquisition of SuperPlay, which bolstered the R&D workforce. Sales and marketing increased by 52.1% year-over-year. The increase in sales and marketing was primarily driven by the incremental performance marketing spend from our acquisition of SuperPlay. In the last quarter, we mentioned that we anticipated a sequential step down in sales and marketing expenses, and we observed this trend in the second quarter. We expect the sequential step down to continue for the second half of this year. G&A expenses decreased by 62.8% year-over-year. During the quarter, we recorded a $33 million benefit in our G&A expenses related to the revaluation of contingent considerations tied to our past acquisitions. It is important to note that this is a noncash adjustment and reflects a change in estimated payouts rather than any operational improvement in G&A efficiency. The comparable quarter in 2024 also had an adjustment related to contingent considerations, excluding adjustments in both periods, G&A would have declined year-over-year by 20.8%. As of June 30, we had approximately $592.1 million in cash, cash equivalents and short-term investments. Looking at our operating metrics. Average DPU declined 3.1% sequentially and increased 26.8% year-over-year to 378,000. The average DAU decreased 2.2% sequentially and increased 8.6% year-over-year to 8.8 million. ARPDAU was flat versus Q1 and increased 2.4% year-over-year to $0.87. Finally, we are revising our guidance for the year. Our updated revenue range for the year is $2.7 billion to $2.75 billion, down from $2.8 billion to $2.85 billion. Despite the decrease in our revenue range, we are maintaining our adjusted EBITDA range of $715 million to $740 million. This demonstrates our ability to offset the EBITDA losses from Slotomania revenue weakness through increased efforts in our D2C platforms and other efficiencies we are executing throughout the organization. We'd be happy to answer your questions.
Operator:
[Operator Instructions] Our first question comes from Arthur Chu with Bank of America Securities.
Arthur Chu:
This is Arthur on for Omar. So you guys have been working on stabilizing some of the oldest titles like Slotomania for a while. Curious what are some of the learnings you have taken away from this process? And if any of those learnings have perhaps led you to change your approach or change the way you're thinking about like turning around these titles?
Craig J. Abrahams:
Arthur, thanks for the question. Sure. So when you're dealing with game economy issues and hyperinflation within a game, these are complex issues, especially in games that are 10-plus years old and have various monetization levers within the game. I think for us, we've learned a lot within Slotomania. It is one of the biggest franchises for slots within the category. We have an engaged player base. If you look at the declines in DAU they are better than the declines you've seen in DPU. So it's clearly a monetization issue. And for us, it's taking time to peel that through, but I think we're encouraged by the changes that we've been making and seeing the impact there. So it's definitely something that we're highly focused on, and we're seeing -- we're starting to see some benefits there of our efforts.
Operator:
Our next question comes from Colin Sebastian with Baird.
Colin Alan Sebastian:
I guess, first, congrats on Disney Solitaire. On that game, Craig, can you talk about the economics of the title, the licensing costs, the customer acquisition costs, I guess, the margin profile of that game versus the broader portfolio? And then I have a follow-up.
Craig J. Abrahams:
Sure. So well, the terms of our deal with Disney and Pixar Games is not publicly disclosed. I think you can imagine, as with any top- tier content provider, there's a license fee associated with licensing their content. That being said, the title is one of the most successful launches of the year in terms of a new title in any category. I think that it's scaling much faster than any previous SuperPlay title, and we continue to be impressed with the results. And so it's been a great collaboration with Disney and Pixar Games, and we look forward to continuing to execute on growing that game.
Colin Alan Sebastian:
Okay. Great. And then maybe as a follow-up to Arthur's question, are you guys thinking any differently about, I guess, the legacy or richer portfolio, if there's any structural shift in the market among mobile gamers in terms of their preference for older versus newer games? Or is that not really something you're observing?
Craig J. Abrahams:
I think the way that we differentiate it is looking at category-leading games. And so where we're a category leader, we are making investments in the game. If it's an older game that doesn't have category leadership, we're not seeing that same level of investment. We also continue to invest in our recently acquired titles. That's a key area for growth for us. I think if you look across all 3 acquisitions, they all grew year-over-year. And then continuing to expand our D2C business throughout all of our titles, more recently acquired and existing titles. I think a new growth vector for us that we'll talk about more in the future is growing our advertising business. We saw double-digit growth sequentially as well there. And lastly, developing and scaling new games as well is something that's newer for us, but something that we're focused on.
Robert Antokol:
One thing I would like to add that we saw with this -- what happened with Disney Solitaire that we launched a new game in a category that we're already dominating there for a long time, and the category grew. So this kind of example is making us to think about other categories that we are leaders right now, and it's going to change the thing that we are looking at launching a new game because the example of Solitaire Disney is unusual example. We launched a new game. We grew the category dramatically. We're still leading the category with our old game. So for us, it's a win-win situation.
Operator:
Our next question comes from Eric Handler with ROTH Capital.
Eric Owen Handler:
I'm curious with your social casino business, are you seeing any negative impact from sweepstakes?
Robert Antokol:
So it's a good question. It's a good question that we cannot give you a straight answer because we are not sure about it. We see a big pressure on the social casino category in the last year. I'm sure there is a part of these activities. But I cannot give you any special numbers or to tell you some special example because I really don't know.
Eric Owen Handler:
Okay. And is that an area that you'd ever look to move into?
Robert Antokol:
No, definitely no. This is not where we're going. It's an area that we don't believe, and it's not in our plans.
Operator:
Our next question comes from Aaron Lee with Macquarie.
Aaron Lee:
Maybe I want to start on, I guess, Disney Solitaire. Just yes, congrats on all the success there. I guess what is your appetite for pursuing more IP or licensing type arrangements for games, whether organically or through M&A?
Craig J. Abrahams:
Sure. So we are looking at a variety of new game opportunities. I think licensed IP in this environment has done very well. So I think we're open to the right partnerships for the right IP in categories where it makes sense.
Aaron Lee:
Okay. And a quick follow-up on Jackpot Tour. Any color on your development of this and how you plan to differentiate that from the competition? And I guess, any early testing that you've done that you can share?
Robert Antokol:
So thanks for the question. I cannot give a lot of information about this game, but I can tell you that this game is going to make a difference. This is what we're looking for. This is how we're going to launch this game. We have the most, I think, long experience in this category for 15 years. And our last casino launch was, I think, 12 years ago. We are very excited about launching this game. I'm sure it's going to close the gap of what we lost in our current organic games. It's going to be different. And when we will have more details, I'll be more than happy to share with you guys.
Operator:
[Operator Instructions] Our next question comes from Albert Kim with UBS.
Albert Joong Kim:
So recently, we've been seeing some multiple headlines and greater scrutiny around kind of the mobile store markets. Any impact, if any, does the App Store fee changes have on your ambitions? And any factors we should be mindful of as we think about the new longer-term post? And if you could share any like time line to get to the 40% goal?
Craig J. Abrahams:
Sure. So the changes in the payment landscape and in the App Stores has been a positive tailwind for us. In the U.S. specifically, we're seeing upside in iOS. I think in terms of our execution now for the last few years, we've been very consistent in terms of increasing D2C penetration. We're seeing that accelerate now with those changes, and we updated our long-term target as a result from 30% to 40%.
Operator:
Thank you. I'm showing no further questions at this time. This concludes today's conference call. Thank you for participating. You may now disconnect.

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