VMEO (2025 - Q2)

Release Date: Aug 04, 2025

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Stock Data provided by Financial Modeling Prep

Current Financial Performance

Vimeo Q2 2025 Financial Highlights

6%
Bookings Growth
25%
Enterprise Revenue Growth
$35M
Adjusted EBITDA Guidance

Period Comparison Analysis

Bookings Growth

6%
Current
Previous:2%
200% YoY

Enterprise Revenue Growth

25%
Current
Previous:55%
54.5% YoY

Self-Serve Bookings Growth

11%
Current
Previous:N/A

Self-Serve Revenue Change

Down
Current
Previous:Down 9%

Financial Guidance & Outlook

2025 Adjusted EBITDA Guidance

$35M

Raised from $25M-$30M

2025 Investment Cap

$30M

Investments capped

Surprises

Bookings Growth

6% year-over-year

Vimeo had a strong Q2 2025, with bookings growing 6% year-over-year, the strongest growth since 2022.

Self-Serve Bookings Growth

11%

Self-serve grew bookings by an impressive 11%, reaching levels last seen in 2021.

Enterprise Revenue Growth

25%

Vimeo Enterprise grew revenue by 25% and saw its second highest booking level on a dollar basis.

Adjusted EBITDA Guidance Raised

$35 million

Improved efficiency has enabled us to raise our 2025 adjusted EBITDA guidance to approximately $35 million, up from our previous range of $25 million to $30 million.

Enterprise Bookings Slowdown

Decline due to a large international customer reducing bandwidth usage

The slowdown in enterprise bookings was related to a particular international customer who primarily used bandwidth, a commoditized add-on that has declined.

Impact Quotes

We believe we will reaccelerate growth in this product's bookings in the second half. Our business is doing well. We continue to hope to end the year with a line of sight to double-digit growth.

The ability to be able to use any AI agent that you want and be able to query the Vimeo library to be able to ask questions... The idea of agentic video is literally making Vimeo like almost like ChatGPT for Vimeo.

We are able to get more done with less. This is not an indication of any less enthusiastic approach to investing. The Vimeo business model is great and can generate very attractive margins even in a lower growth environment.

We're seeing even more customers start to consolidate their video platforms into us. We're being very aggressive in the market, very aggressive in going after competitive deals.

Our pace of innovation is so, so important to customers right now in a world where AI is changing the interface to information that we are able to keep pace and actually outpace our competitors.

We have always had the approach of let's invest very, very carefully with our shareholders' money. You're seeing us be able to put up better EBITDA margins, which has been a trend over the last 2 years.

When you're growing a $100 million enterprise business, you have to do a fantastic job with new customer wins, retention, and expansion. We're excited about the customers we've won.

We see huge uses for AI in healthcare to augment the patient experience and bring down customer support costs by delivering video right at the right moment.

Notable Topics Discussed

  • Vimeo is actively testing Agentic AI features that enable natural language querying of video libraries, aiming to make Vimeo akin to 'ChatGPT for Vimeo'.
  • Potential applications include customer support, healthcare, onboarding, and content summarization.
  • Management emphasizes the importance of AI in maintaining pace with competitors and enhancing user experience, with a focus on making video interaction more intuitive and efficient.
  • Self-serve bookings grew 11%, reaching levels last seen in 2021, driven by recent changes in pricing and packaging.
  • Management highlights the role of new features, including AI capabilities and the re-release of the Apple app, in customer retention and satisfaction.
  • Management projects double-digit growth potential for self-serve in the coming quarters, with a line of sight to overall double-digit revenue growth by year-end.
  • Vimeo's enterprise revenue grew 25%, with a focus on winning competitive deals and consolidating video platforms.
  • Introduction of new products like Workspaces with departmental security and AI-driven translation features aims to expand customer relationships.
  • Management acknowledges a recent customer decline due to bandwidth-focused usage but remains optimistic about future growth driven by product enhancements and new customer wins, including major brands like Spotify and Jaguar Land Rover.
  • Challenges in certain geographies due to tariffs and economic uncertainty, especially in healthcare and education sectors.
  • Significant drop in SEO effectiveness (30-40%), but Vimeo is investing in AI tools to improve search and SEO integration.
  • Management sees AI as a potential solution to long-term SEO challenges, aiming to embed video more deeply into search strategies.
  • Vimeo is consolidating multiple products into a single code base to improve speed and efficiency.
  • This streamlining supports faster innovation, especially in AI, and enhances margins even in a lower growth environment.
  • Management emphasizes that the business model supports attractive margins and that efficiency gains are a strategic priority.
  • Near-term focus on investing in the business, with a high bar for M&A opportunities.
  • Share buybacks are ongoing, reflecting confidence in the company's stability and value.
  • Management indicates readiness to pursue acquisitions if suitable opportunities arise, but none have met their criteria so far.
  • Management highlights strong customer wins and product innovation as indicators of future growth.
  • They acknowledge some customer churn and geographic challenges but remain optimistic about expanding customer relationships and product offerings.
  • Major enterprise clients like Spotify and Jaguar Land Rover demonstrate Vimeo's appeal to advanced technology companies.
  • Efforts to expand into mid-market with new SKUs aim to create a seamless upgrade path from self-serve to enterprise.
  • Focus on international markets and sectors like healthcare and education to diversify revenue streams.
  • Vimeo is retooling customer service to proactively address retention risks.
  • Product innovations like AI-driven translations and security features are designed to deepen customer engagement and loyalty.
  • Management emphasizes the importance of maintaining a rapid pace of innovation to stay ahead in AI and video technology.
  • Upcoming product launches and AI integrations are expected to significantly impact Vimeo's competitive positioning and growth trajectory.

Key Insights:

  • Capital allocation priorities include investing in the business, share buybacks, and potential M&A, with a high bar for acquisitions.
  • Self-serve business is expected to return to growth, potentially becoming a double-digit grower by 2026.
  • The company aims to end 2025 with a line of sight to double-digit growth overall.
  • The company is optimistic about the product roadmap, including new AI features and Workspaces for Enterprise customers.
  • Vimeo expects to reaccelerate growth in Enterprise bookings in the second half of 2025.
  • AI-driven features such as translations and agentic AI are starting to generate revenue and improve customer experience.
  • Enterprise business is focusing on innovation, customer retention, and expansion with new leadership and product investments.
  • Introduction of Workspaces technology offering higher-grade security at the departmental level is planned for Q3 and Q4.
  • New product improvements include AI features, a re-released Apple application, and enhancements to the video watch page.
  • Recent packaging and pricing changes have positively impacted self-serve bookings and customer retention.
  • The company is consolidating multiple products into a single code base to improve efficiency and speed of innovation.
  • CEO Philip Moyer emphasized the importance of retention and innovation in driving self-serve growth.
  • CFO Gillian Munson highlighted improved investment efficiency and the ability to raise EBITDA guidance while continuing to invest.
  • Management is excited about competitive wins with major brands like Spotify, Jaguar Land Rover, and FanDuel.
  • Philip Moyer discussed the challenges and opportunities in scaling the $100 million Enterprise business, focusing on new customer wins, retention, and expansion.
  • The company is committed to careful capital allocation, balancing investment, share buybacks, and M&A opportunities.
  • The leadership team is focused on leveraging AI to enhance video search, customer support, and onboarding experiences.
  • Capital allocation focuses on investing in the business with potential for share buybacks and M&A, though no acquisitions currently meet the company’s criteria.
  • Enterprise bookings slowdown partly due to a large international customer reducing bandwidth usage, highlighting the need to diversify product adoption.
  • Macroeconomic factors like tariffs and sector-specific uncertainties (healthcare, education) have some impact but are mitigated by Vimeo's strong value proposition.
  • Management confident in reaccelerating Enterprise growth with new product releases and improved customer service.
  • Search landscape changes have caused SEO challenges, but Vimeo is improving ad spend efficiency and leveraging AI to enhance SEO strategies.
  • Self-serve growth driven by pricing changes and new features, with retention rates remaining strong.
  • Agentic AI features are being tested, enabling natural language queries of video libraries and integration with customer support.
  • AI applications include video summarization, translation, and enhanced search capabilities.
  • The company is transitioning from multiple products to a unified code base to increase operational efficiency.
  • The company sees video as a powerful medium to reduce customer support costs and improve user engagement.
  • Vimeo integrates with Zoom to help summarize and clip meetings for onboarding and knowledge sharing.
  • Vimeo maintains a strong cash balance and generates significant free cash flow.
  • Competitive wins are seen as validation of product innovation and market positioning.
  • Management emphasizes the importance of pace of innovation in a rapidly evolving AI landscape.
  • Retention is viewed as essential to establishing a growth floor in the self-serve business.
  • The company is focused on reinvigorating its brand and creator community to drive engagement.
  • The company is optimistic about long-term growth potential despite short-term fluctuations.
  • The enterprise product roadmap includes features highly requested by customers, such as Workspaces and AI-powered translations.
Complete Transcript:
VMEO:2025 - Q2
Operator:
[Presentation] Hello, and thank you for joining Vimeo's Q2 2025 Earnings Live Q&A. Before we begin, a few comments. First, this session will be recorded and available on the Vimeo Investor Relations site later today. Second, we will discuss Vimeo's outlook and future performance. These forward-looking statements typically may be preceded by words such as we expect, we believe, we anticipate or other such statements. These forward-looking views are subject to risks and uncertainties, and our actual results could differ materially from the views expressed today. Please refer to the earnings release we furnished to the SEC on Form 8-K earlier today, which is posted on our website for additional information regarding those risks and uncertainties. We've also provided information regarding certain key metrics and our non-GAAP financial measures, including certain forward- looking measures. These should be considered in addition to and not as a substitute for or in isolation from GAAP measures. Additional information regarding Vimeo's financial performance, including reconciliations with comparable GAAP measures, can be found in our shareholder letter and Vimeo's filings with the SEC as well as in supplemental information posted on the Investor Relations section of our website. And with that, I'll hand it over to our CEO, Philip Moyer. Philip? Philip D
Philip D. Moyer:
Good afternoon. Thank you for joining Vimeo's Q2 2025 Live Earnings Call. Vimeo had a strong Q2 2025, with bookings growing 6% year-over-year, the strongest growth since 2022. Self-serve grew bookings by an impressive 11%, reaching levels last seen in 2021. This success is attributed to the recent changes in packaging and pricing, but also early positive signals from all the new product improvements we've been making. Vimeo Enterprise grew revenue by 25% and saw its second highest booking level on a dollar basis. Despite falling slightly short of our bookings growth goals, the fundamentals are strong, and we are winning competitive deals by helping major brands consolidate their video technology and seeing traction across all of our AI offerings. We believe we will reaccelerate growth in this product's bookings in the second half. Our business is doing well. We continue to hope to end the year with a line of sight to double-digit growth. Moreover, our improved efficiency has enabled us to raise our 2025 adjusted EBITDA guidance to approximately $35 million, up from our previous range of $25 million to $30 million. Thank you again. And with that, we will take your questions.
Operator:
[Operator Instructions] First, we'll talk to Youssef Squali.
Youssef Houssaini Squali:
Maybe, Philip, can you talk a little bit about the self-serve piece of the business, it seems like the upside came mostly through the pricing change that you discussed. Maybe talk about the underlying elements of what's driving subscriber decline still. And when you talk about having line of sight to double-digit growth by the end of the year, what's kind of baked in, in terms of subscriber growth for the self-serve business in particular? Do we get to a point where maybe we flattened the growth? Or is that something most likely for 2026?
Philip D. Moyer:
Look, I am super thrilled with our -- the self-serve leadership that we have. I think earlier this year, I talked about the fact that we put in place a single threaded leader and that single threaded leader and that team are really doing some tremendous work. The pricing and packaging work was important and not just from an increasing a price perspective, but also from customer retention. And so the retention rates in that business continue to be strong even as we roll out new pricing and packaging across the entire customer base. So first and foremost, retention is absolutely essential to establishing a floor in that business to be able to grow from. The second thing is that we've been releasing a lot of really important features, capabilities that are -- that some of our customers have been asking for, for years. Some of the things that you saw in the lead-in video, the way that we actually -- the watch page for videos. People come to Vimeo for inspiration. A lot of marketers do, a lot of creators do. And so reinvigorating our brand as it relates to watch and it relates to that entire creator community is absolutely essential in the business. Simple things like re-releasing the Apple application that we did this past quarter are, again, starting to delight our customers even more. We just started rolling out AI features. I think I mentioned this on the last call, we had just started that with our self-service customer base. And so we're seeing really strong activity in the use of our AI features. And so when I combine together all the innovations that we're doing, the solid retention, satisfying customers more with the right pricing and the right packaging, I actually do continue to believe that, that business can be a growth business over a longer period of time than just from the enhancements that we're seeing in the pricing and packaging.
Gillian Munson:
And Youssef, why don't I add to that a little bit? So you asked a little bit about the subscriber growth. I think likely mathematically, that is into 2026. But as we talked about before, pricing gives us a lot of room in that business if we look at the next several quarters. In fact, actually, in Q3, we are already seeing really nice trends in the self-serve business. And one of the things we've talked to a lot of you about is as we try to get back to growth and move the company back solidly into revenue growth, that one of the fastest paths back to that is through self-serve. Right now, as we look at it, we've always just thought let's get self-serve back to growth, right? Let's start there. But actually, given what we're seeing, we believe that with good execution, this could be a double-digit grower. So when you think about the math to get Vimeo itself back, that is really exciting to us. Of course, lots of execution to do, but the self- serve business is really, really -- we're really very enthusiastic there in terms of the business.
Youssef Houssaini Squali:
And then just very quickly on the enterprise and the slowdown in bookings. I think it was related, you said in the release to a particular customer. Can you maybe just drill a little deeper into that? And what gives you confidence for the reacceleration in the second half?
Gillian Munson:
Yes. So let me start and then Phil can fill in some more about kind of where we're going with the product road map. So the customer we mentioned is kind of an interesting example for us and very much speaks to the strategy at Vimeo right now. So that customer happens to be an international customer that was very central bandwidth, a bandwidth user in a lot of ways. They had a Vimeo enterprise account, but a lot of what they were buying us for was bandwidth. And as you can see in our add-ons business, that bandwidth business has been gotten a little bit more commoditized. You've seen that business come down in the last -- a while for us. So this customer really never adopted our other features as well as we would have hoped. And when that happens, we have retention challenges. And we know that, and we are working on that. And that is why we are so focused on a product road map that includes more than that. So for us, internally, I think it's a good lesson to remind us that we have to continually work to get our customers up and running on our other features. This one obviously is unfortunate, but I think for us, it's a really good reminder of where we're going. It also, in our mind, makes us very excited about the product road map ahead. I think I'll focus in on some of the things we're bringing for enterprises that we just think are going to help avoid that kind of a situation going forward.
Philip D. Moyer:
Yes. I would say a couple of things. When you're growing a $100 million enterprise business, as you push through that $100 million, it is always a little bit of -- it can be a bit rocky in making sure that you have all engines firing on all cylinders. There's 3 things that I think about when you really want to scale a $100 million enterprise business. You've got to do a fantastic job with new. And winning against your competitors. You do that by innovating, first and foremost, and really providing better service and a better product than your competitors. This quarter, I talked about the fact that we're very happy with the number of competitive wins that we have. We're seeing even more customers start to consolidate their video platforms into us. And so we're being very aggressive in the market, very, very aggressive in going after competitive deals, and we're excited about how we're winning those deals. And we believe that we're making a lot of customers that will be with us a long time. The second thing we've got to do is retain customers. And so we're spending a lot of time in retooling some of our customer service department and how we support customers and doing a better job to be able to identify customers like this larger one that might have a retention risk and proactively go and approach them with different offerings. The third thing that we've got to do a really good job of is expanding that -- those customer relationships. We made a lot of changes to start to invest in customer relationships. This past year and in the past 6 months, we've brought in a lot of new leadership that focuses on expansion. And so the things that I see inside of this business, and I spend a lot of time talking to customers is we've got customers that are excited about our products. We're winning with the innovations that we're bringing to market, and we see a path to expand customers. We're about to start rolling out some of the most important releases that we ever have in the enterprise business. We have some new technology that's hitting the marketplace here in Q3 and into Q4 called Workspaces. It's the #1 thing that's been requested by customers. It's higher-grade security down to the departmental level at the organizational unit level. The AI work that we're doing in translations, we're seeing now -- we're finally starting to generate revenue from the AI innovations that we did and the translations work, where we're seeing customers come in and translate literally their entire libraries using our AI features. And so I'm excited about the business. I'm excited about some of the customers that we've won. These are some of the most technologically advanced companies in the world, Spotify, as an example, and Jaguar Land Rover, FanDuel, some of the biggest names that have really extraordinarily software development organizations and enterprise-class technology, and they continue to choose Vimeo. So I continue to be very, very excited about the enterprise business. I believe it can continue to be a solid growth engine for us regardless of just a few minor ups or downs inside of a quarter.
Operator:
And now we'll go to Tom Champion from Piper Sandler.
Thomas Steven Champion:
Great. Philip, I guess maybe on enterprise with the leadership changes you made at the start of the year and everything you see on the product side, maybe not to put too pointed a question out there, but we did see an enterprise customer decline sequentially. Just curious your thought on the ability to get that back to growth in the second half of the year. And I'm curious, as you think about enterprise over the last quarter, was there any impact from macroeconomic turmoil that maybe was in place at the start of 2Q and/or just any thoughts on if changes to the search landscape are impacting the enterprise side of the business? I don't know if it does or it doesn't, but search is clearly in a period of change. So any comments around those issues would be really helpful.
Philip D. Moyer:
Sure. So first of all, what I would say is that we continue to win new customers. And we're excited about the fact that we're bringing more customers into Vimeo every single day. We do have a number of customers that churn. This is a business that I would tell you that when I got here, the AOV in that business was much lower than where it is today. And so how we classify customers, whether or not they're a new Vimeo enterprise customer, self-serve customer, a custom customer or an add-on customer, we're still getting some packaging and pricing right in that space. We're launching some new SKUs in the mid-market. And it's -- increasingly, what we're doing is we're trying to provide a perfect stair step up from self-service all the way up to enterprise. I think I've said in the past that roughly about 70% of our customers in the enterprise business come out of that self-serve business. And so in any given quarter, it's been interesting to me to see that we sometimes change customers back and forth between those businesses. But overall, I've been pretty pleased with our ability to bring new customers into the business. So still excited about it. I would say on the macroeconomic trends, we've seen a few challenges in some geographies from tariffs and some uncertainty. We've seen a little bit of uncertainty in some areas, health care, as an example, and education that maybe are not as strong as what we'd like to see. But I would also tell you that we've got a stronger value proposition than ever in some of those places. Our ability to be able to do interactive video, we think, is going to be important. Our ability to be able to do HIPAA and compliant video with the health care organizations, we continue to have a strong value proposition. And then your last question as it relates to search. Look, we've seen a lot of organizations fall off a cliff in terms of SEO. I've seen some numbers as high as like 30% to 40% drop off. Our team is doing a better job than they ever have in doing return on ad spend. We've focused really, really, really tight on that. And I think that we're probably more efficient than we've ever been in that space. We also think what I'm excited about is with some of the work we're doing in Agentic AI, we actually have the ability to be able to help customers with SEO and search and really make video part of that longer-term SEO strategy. So while there are some challenges in the environment in that space, we also view what we're releasing in the marketplace as something that might be a solution.
Thomas Steven Champion:
Okay. Maybe if I could just ask one more. Gillian, I'd love to have you talk a little bit about the investment plans for the year. I think last quarter, it was up to $30 million in R&D, and it seems like maybe there's been a change there or some learnings. And just maybe talk to us about the investment plans for the year.
Gillian Munson:
Absolutely. So I think what we're finding is that we're able to invest more efficiently than we expected. So when you look at our guidance overall, the top line guidance is roughly the same as where we were before, but we've been able to bring up the adjusted EBITDA guidance. And that really is because we're able to get more done with less. I think it is not at all an indication of any less enthusiastic approach to investing. But as we go and deploy the money, I think we're being very, very careful about is every dollar something we want to spend, and we've been adjusting along the way. So we're delighted that we can have that kind of an EBITDA result even while we invest. What I think it really speaks to is something we've talked about for a long time, which is the Vimeo business model is great. This business really can generate very attractive margins even when we're in a lower growth environment. So as we build this business, we have always had the approach of let's invest very, very carefully with our shareholders' money. And you're seeing us be able to put up better EBITDA margins, which has actually been a trend we've seen over the last 2 years as well.
Philip D. Moyer:
I want to add one thing in addition. I think we're super proud of how efficient we've been in this space. The other thing is that we are taking a business that has had close to a dozen different products, and we're bringing that entire business down and that code base down to a single code base over a period of time. As we deprecate older products, as we converge these products together, we get more efficient and we get faster. And so our pace of innovation, I talk a lot about this in our shareholder letters about pace of innovation. It is so, so important to customers right now in a world where AI is changing the interface to information that we are able to keep pace and actually outpace our competitors in taking customers and the entire video platform we have into this next era of AI. And so I'm excited both about our efficiency, but also our speed at which we're innovating.
Operator:
And our last question, Bill Kerr from TD Cowen.
William John Kerr:
So you mentioned on the shareholder video that you're testing Agentic AI features with customers now. I was hoping you might be able to describe what some of those features look like and what the potential time line might look like for a broader rollout of those features that you're testing now?
Philip D. Moyer:
I've recently seen some statistics that state that over 64% of companies in the world are rolling out AI agents. And we intend to make Vimeo a part of that AI agent ecosystem. The ability to be able to use any AI agent that you want and be able to query the Vimeo library to be able to ask questions. Can you find a video that has my old logo? What is the most frequently watched video inside of my video library? And how long do people watch it? Is there a particular color palette that's being used inside of this video or being able to allow a customer support department to be able to integrate video directly into that customer support experience. Say, for example, you have a complex product. And instead of you having to just put out text to be able to guide the user, you can go right to a section of a video. The idea of agentic video is literally making Vimeo like almost like ChatGPT for Vimeo, being able to provide access to the entire library through a simple agent, a simple natural language interface. And we're really excited. We see huge uses for this in things like health care to be able to augment the patient experience. We see the opportunity to bring down customer support costs by being -- if a picture is worth a thousand words, video is worth a million words and the ability to be able to deliver that video right at the right moment to -- in a customer support situation is exciting. The ability to be able to onboard employees. One of the biggest contributors to our video library is Zoom. We have an integration with Zoom. And so you can imagine Zoom meetings and team meetings and meets, suddenly being able to be summarized the content, being able to give clips to be able to onboard a brand-new employee of these are the most important clips that you need to watch about the project that you're coming into. And so we're really excited about this ability to be able to extract details, to be able to interact with video and to be able to summarize a vast amount of content that you simply couldn't do without having to watch all the videos in your library. We can do it in a fraction of a second with some of the new agentic technologies that we're releasing.
William John Kerr:
Okay. Great. And then I just had one more on capital allocation. You guys continue to generate a significant amount of free cash flow. And you maintain a strong cash balance. Can you talk about how you're thinking about deploying that capital, especially since it seems like you guys have gotten more efficient with your investments for this year. So yes, just looking to get some more color on where you're deploying that capital.
Gillian Munson:
We're always looking at sort of the 3 legs of the capital allocation stool, invest in the business, buy back shares and M&A. And as we really came into this year very focused on the invest in the business angle on that. And so that's what we've been really focused on at least near term. But we believe that we are a very attractive acquirer. We are stable. We have a great business model. We're in a really exciting space. And so we do look at a lot out there. I think our bar to have something be something that we want to devote the team's energy to and distract from other things we're doing is pretty high. So, so far, nothing has passed that test, if you will. And then you've seen us buy back shares over time, and we clearly have an appetite for our shares out there as we work through the years.
Operator:
And that's all for our questions. With that, I'll turn it back over to our CEO, Philip Moyer.
Philip D. Moyer:
So first of all, I want to thank all of you for being shareholders, and thank you for joining our Q2 2025 earnings call. We look forward to speaking with you for our Q3 update in November.

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